Four Reasons It Pays to Have a Company Blog

More than 50% of consumers begin a search for a new business or service online. For that reason, almost every successful company runs a website that highlights its products and services. Having a strong online presence is absolutely essential in today's economy. But you can do more. If you want to make the most of your online presence, then establish a blog connected to your website. A company blog has many benefits: It can draw increased visitor traffic to a business's website, it can provide an excellent platform for making announcements about new products and services, and a blog is a relatively low-cost venture, making it an ideal investment for the budget-conscious business owner. A blog can help any company build strength in various ways, including the following four.

1. Tying Together Your Online and Offline Efforts
Using a company blog to promote offline events can pay huge dividends. If your company will be exhibiting at a tradeshow or launching a new product, raise awareness in advance by writing some engaging content about it on your blog.

2. Demonstrating Knowledge
To succeed in a difficult economy, a business has to stand out from the crowd. A blog provides the perfect platform for an executive to show that his or her business has a cutting edge.
You can use a blog to talk about advances made by your company in product development and design. You can also use a company blog to talk about your industry as a whole. If you work for a clothing manufacturer, you could use a blog to discuss the latest fashion trends. If you work for a high-tech company, you could discuss exciting new developments in the world of technology and preview how they might be applied to your company's products.

3. Fostering Customer Relationships
Building strong relationships with customers is essential to any business's success. In the past, business owners could build relationships with their customers in brick-and-mortar stores. Given the global nature of business today, it can be difficult for executives to stay in touch with consumers. Many consumers feel like business leaders lack the human touch that drove the consumer economy for decades.

4. Boosting SEO Success
In addition to being a great platform for displaying knowledge and interacting with customers, blogs can help bolster a business's SEO efforts and thereby boost traffic. As you work to make your blog posts interesting, focus, too, on making them keyword-rich.

So, to sum up, here are the essentials to making your blog a success:

  • Post interesting content. Ask yourself, "Would I read this?"
  • Post in time for readers to take action.
  • Post about topical subjects to demonstrate industry knowledge.
  • Engage with customers personally.
  • Promote participation through commenting, competitions, etc.
  • Post at least once a week.

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Contributor: MarketingProfs.com
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