Let’s face it – we all could use a little extra help during the work day. The ITI team put together a list of our top 10 free (or almost free) tools that just make our work day a little easier or enjoyable.
Canva – Amazingly simple graphic design for bloggers
Google Mobile-Friendly Tester – See how mobile-friendly Google thinks your website really is
Hootsuite – Schedule and manage your social media posts for all platforms in one place
Google Analytics – Track the traffic to your website, mobile site, and applications
DaFont - Archive of freely downloadable fonts
Coffitivity - Stream the sounds of a coffee shop at work
Dropbox - Free online storage space up to 2GB
Ted Talks - 2000+ talks to stir your curiosity
Toggl – Time tracking tool
Broken Links - Find broken links, redirects & more
Author: Sarah Buter
Sarah is the Communications Manager at ITI Marketing. She approaches her life with passion and grit - just the same as she approaches each of her projects. With a true appetite for creating dynamic solutions, Sarah is skilled at customizing results to fit the need of each client.
As the second but equally important part of content marketing, distributing content requires consistency and measurement.
• Think about where your clients and leads go to find out more information: websites, social media outlets, Google, etc. People rarely
go straight to a website; most will first see content through other means. As Jay Baer from Convince and Convert recommends,
"For maximum reach, you must spread your content around like a digital dandelion."
• Think of your website as a stem and the different versions of your content as the seeds spreading to different outlets.
• Create an ideas folder of potential content. - There will be a day when you can't think of any new content to generate.
• Take 30 minutes to create a list or a diagram of different ideas, concepts, and campaigns to post about.
• Create and maintain an editorial calendar. Documenting and analyzing content cannot be stressed enough.
• This is IMPORTANT! Build out content as far in advance as you can. Report on what posts, photos or links succeed and fail.
• Analyze which social media outlets are more successful than others. Otherwise, you will never know what works.
Don't be afraid to make it your own and try new things. Content marketing is always changing, so stay ahead of the curve, and always listen to your audience.