Say you haven't yet revamped your social media strategy for 2013? Here are some tips based on current trends to get you started:
Picture it on Pinterest
Last year, Pinterest usage grew by more than 1000% and 50 brands found their Pinterest promotion created a 150% increase in followers. Can you afford not to be onboard?
Don't minimize mobile
According to NBC News, the number of Facebook users who began accessing the site through tablets and smart phones jumped 24% last summer – and is now well over 30 million. Your mobile social media marketing should accommodate travel consumers who want to view content on the go.
Make customers your ambassadors
More fans, likes and shares translates directly to more bookings. When choosing products and services, 92% of consumers trust their friends' recommendations rather than marketing campaigns; 70% also trust online consumer reviews.
Take it inside, not just outside
Many companies are creating their own internal social media networks to boost morale, share news, and gain feedback. The next generation workforce is used to communicating online and wants this practice in their workplace.
Don't disregard any demographic
Still think social media usage is for those under 30? True, 92% of that demographic is on Facebook and Twitter. But 57% of 50-64-years-olds and even 38% of those over 65 are also engaged.
As it expands and evolves at a rapid pace and in unexpected ways, social media marketing continues to provide plenty of potential payoffs for the travel industry.