The Path To Content Marketing

What is your approach to content marketing?
Create an online marketing strategy that will build brand awareness and brand loyalty by providing, implementing and managing online marketing strategies, tools and technology that will further enhance and support your offline consumer and marketing strategies.

The essence of this content strategy is the belief that your organization delivers consistent, ongoing valuable information to your audience, who will ultimately reward with their business and loyalty. The main benefits of content marketing include:

Shareable content creates awareness for your brand. If your content engages readers they will share it via their social accounts, email or word-of-mouth as a recommendation.

Content drives results from SEO. Content became, and still is, king since websites are content and being found relies on content.

Google for instance now heavily weights social sharing and link buzz, the more engaging and shareable your content is, the better your SEO rankings. Google will also heavily favor content it feels is relevant to its users, so your content has to be excellent. The more engaging and shareable your content is, the better your SEO ranking

Content drives purchases.

Content marketing strategy is much broader than your site though, and includes content on social networks, online publishers, blogs and many other types of site which help engagement and influence sales.

 

Content Source: Content Marketing Institute, Smart Insights, Social Media Today, and Internet Marketing Association
Image Source: MarketingHits.com