Hart County, KY

Type: Digital

Client: Hart County, KY

Multi-Channel Marketing

Project Description

Multichannel marketing is marketing using many different marketing channels to reach a customer. This campaign was designed to reach audiences through social media, visitors, online distribution channels such as vacations2discover.com, blogs, online advertising and email marketing. Managing a sweepstakes did not only engage the audience but help build the database. Through a three-month campaign, ITI generated 425 new Facebook likes – an increase of 477%.