Yogi Bear's Jellystone Park™ Camp-Resorts

Type: Digital

Client: Leisure Systems/Yogi Bear's Jellystone Park™ Camp-Resorts

Multi-channel Campaign

Project Description

Multichannel marketing is marketing using many different marketing channels to reach a customer. This campaign was designed to reach audiences through social media, visitors, online distribution channels such as vacations2discover.com, blogs, online advertising and email marketing. Managing a sweepstakes did not only engage the audience but help build the database. Two Month Results: 4,151 new Facebook likes. Users talking about- increase: 938%. Engaged users- increase: 1,173%. Total reach- 1,302% increase. Impressions: 885% increase.