Vacations2Discover.com

Type: Publisher

Client: Digital Marketing

Publisher

Project Description

Marketing travel destinations, hotels, attractions and restaurants, the Digital Travel Magazines introduce site visitors to new travel ideas and experiences. This is an innovative, content driven interactive travel site offering quarterly updated articles promoting our clients. A stunning image-driven design enhances the beauty of each destination through engaging articles and exciting Voyage blogs turning site visits into destination visits.

Being a publisher requires deep expertise, and brands have enough to worry about with their, well, brand! So instead of “brands as publishers”, ITI Digital who has been a publisher through our website www.vacations2discover.com, has the proficiency to publish AND distribute content to targeted audiences. Marketing travel destinations, hotels, attractions and restaurants, the Digital Travel Magazines introduce site visitors to new travel ideas and experiences, putting your brand in-front of your target audience and driving traffic to your website.

From Marriott to Coca-Cola, brands play publisher: http://traveler.marriott.com/

According to Content Marketing Institute, “While branded magazines aren’t a new phenomenon, the trend is proving increasingly popular among companies eager to connect with their customers and differentiate themselves from competitors. For decades, brands have relied on third-party publishers to supply a platform through which to engage with consumers. Now, brands are flipping this model on its head. Brands are asking, ‘Why should we buy media if we can create our own?’”

“Brands will begin to lead with their purpose and values in marketing content as a means to establish deeper and more authentic connections with their audience.” said Ross Crooks, founder and COO of Visage.