ITI Digital has announced the release of an enhanced version of its AI Travel Planner, a 24/7 AI-powered travel assistant for destination websites that helps visitors explore local offerings, discover places and events, and receive personalized trip-planning recommendations in real time. The latest release introduces faster performance, a refreshed user interface, and expanded conversation and planning features designed to meet modern traveler expectations while supporting destination marketing organizations (DMOs) behind the scenes.
AI Travel Planner integrates directly into existing websites and connects with ITI Digital’s Digital Experience Platform (DXP), which delivers automated travel content with real-time updates. Through this integration, it surfaces trusted information—including attractions, restaurants, events, and activities—while staying continuously in sync with updates made across the platform. The solution is fully multilingual, allowing visitors to ask questions in their preferred language and receive instant responses without manual translation or content duplication.
Trained to follow each destination organization’s unique brand tone of voice, the assistant ensures responses are consistent, accurate, and aligned with the organization’s messaging standards. By delivering immediate, reliable answers at any time of day, it helps DMOs extend visitor support without increasing staff workload.
“AI Travel Planner is designed to work as an extension of a destination’s digital presence—not a generic chatbot,” said Franci Edgerly, CEO & Founder of ITI Digital. “With this release, we focused on speed, accuracy, and brand alignment, while giving destination organizations greater control over how AI supports their visitors. The result is a smarter, more intuitive experience for travelers and a more efficient tool for destination teams.”
What’s New in the Latest Release
The updated AI Travel Planner introduces a range of enhancements focused on performance, usability, and engagement. Response times are significantly faster due to backend optimizations and improved AI tuning, while a modernized interface delivers a cleaner layout and improved usability across devices.
Smarter, More Engaging Conversations
Conversation flow has been enhanced to encourage exploration. After each response, the assistant now recommends relevant follow-up questions, helping users discover more content organically. Login is no longer required to start a conversation, allowing all visitors to engage immediately, while logged-in users gain access to additional organizational tools.
Expanded Trip-Planning and Personalization Tools
New features include the ability to save attractions or events as favorites, organize conversations into folders, and plan trips by selecting fixed dates or a flexible date option. When dates are selected, the assistant considers timing when generating recommendations. Destination organizations can also define custom trip preferences—such as kid-friendly or budget-friendly—which visitors can select during conversations for more tailored results.
Improved Visualization and Customization Options
Additional enhancements include improved map displays with clustering, quick previews of attractions directly within the chat interface, and more relevant follow-up suggestions throughout each conversation. The latest release also expands customization options for destination teams, giving organizations greater control over how the AI assistant appears and behaves on their website while reducing the manual effort required to manage visitor inquiries and trip-planning support.
A Smarter Way to Support Travelers Online
With its latest enhancements, AI Travel Planner continues to evolve as a scalable solution for destination organizations seeking to deliver modern, on-demand digital experiences. By combining brand-aligned AI, real-time content, and intuitive trip-planning tools, AI Travel Planner helps destinations support travelers more effectively—any time, in any language.
To learn more about ITI Digital, visit itidigital.com.
