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Case Study

Visit Florence, SC

ITI Digital’s DXP Business Listings

Engagement Rate

72%

39% higher than overall website.

Visit Florence transformed its website by automating over 900 business listings with ITI Digital’s content tools. This upgrade ensured accurate, SEO-friendly information while eliminating the need for manual updates. The result was a richer visitor experience, improved local visibility, and significant time savings for the team managing the site.

OBJECTIVES

Offer relevant content to visitors

Minimize data entry errors

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Places/ Business Listings
  • Inefficient collaboration with local businesses and stakeholders to improve the overall visitor experience.
  • Lack of user-generated content and reviews to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest.

SOLUTIONS

Our Super Hero. The DXP Platform.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.

VISITOR WEBSITE METRICS

Business Listing Pages - 2024

+971%

Total Users

+900%

Sessions

WEBSITE ENGAGEMENT METRICS

Places Detail Pages - 2024

Avg. Session Durantion

3:28 min

43% higher than overall website avg.

VIEWS

16.9K

579% higher compared to the previous year

Since 2023, Florence, SC has enhanced its online presence with ITI Digital’s Itineraries, offering visitors a dynamic, real-time experience that goes beyond static content.
Pages featuring ITI Digital’s DXP modules show increased visitor interaction and stronger on-site engagement.
Automation has reduced staff research and manual input by 90%, streamlining internal workflows and saving valuable time.

+900

Approved Places delivered by automation

The AI Factor – Content Assistant:
AI now helps content managers quickly create engaging descriptions for Business Listings, improving quality and saving time.

Delivers dynamic, interactive content:
Visitors engage with rich listings featuring visuals, reviews, and real-time information.
Minimizes reliance on business owners:
Automated updates replace manual input, improving consistency and accuracy across listings.
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