A Leap Forward in Destination Content Management
ITI Digital, a leader in destination marketing technology, has officially launched its DXP Management Dashboard Version 3.0, a comprehensive redesign of its interface and technical architecture. Built to support organizations of all sizes, this major update enhances content management with a streamlined menu navigation, advanced filtering, real-time insights, and expanded bulk actions across all five core content modules: Events Calendar, Business Listings, Itinerary Library, Trip Planner, and AI TravelBuddy.
The Digital Experience Platform delivers automated, real-time content updates that keep websites fresh, accurate, and engaging—while saving time and reducing manual effort. Designed to serve the evolving needs of Destination Marketing Organizations (DMOs), Visitor Centers, Parks & Heritage sites, National Heritage Areas, Economic Development Offices, and Chambers of Commerce, the platform ensures full editorial control and helps teams maintain consistent, on-brand messaging across digital channels.
“This release marks a pivotal step in how destinations manage, update, and promote their content,” said Franci Edgerly, CEO of ITI Digital. “With Dashboard V3, we’re delivering not only a faster and more intuitive user experience for content managers, but also powerful tools that give organizations greater control, efficiency, and clarity in their daily workflows.”
Dashboard V3 introduces a sleek visual design and centralized workspace across all DXP modules. With powerful features like advanced filtering, saved views, and expanded bulk actions, the redesigned interface streamlines high-volume workflows—enabling faster updates, smarter organization, and greater efficiency across every aspect of content management.
Key enhancements include:
- Unified Listings View & Advanced Filtering: Events and Places now appear in a centralized view with smart filters, reusable presets, and custom sorting.
- Advanced Bulk Management: Select, modify, and organize multiple listings at once with dynamic counters and AI-generated descriptions.
- Custom Sorting for Business Listings: Control how listings appear publicly and internally with customizable sort logic.
- Integrated Itinerary Builder: Build and edit itineraries directly from the dashboard with real-time updates—no page switching required.
- New Preferences Menu: Personalize the dashboard experience and access platform settings, support tools, and terms of service with ease.
“I couldn’t be prouder of our team and what we’ve accomplished with Dashboard V3,” says Aline Gill, VP of Digital Strategy, who oversees product and client success operations at ITI Digital. “Over the past several months, our developers, designers, and client success teams worked tirelessly to reimagine the user experience from the ground up. What makes this release especially meaningful is that many of the new features and improvements were directly inspired by feedback from our clients. We take that input seriously; it drives our development process. It ensures our solutions truly meet the evolving needs of the communities we serve.”
With a phased development and release approach, more features are expected to launch in Phase II in early 2026, such as enhanced analytics and user history, third-party system integrations, and more content display flexibility.
With over 30 years of experience in the tourism industry, ITI Digital continues to lead the way in helping destinations embrace cutting-edge technology to elevate storytelling, engagement, and the visitor experience. Dashboard V3 reflects the company’s commitment to continuous innovation, delivering scalable solutions that adapt to changing needs and empower teams to stay ahead in today’s fast-moving travel landscape.
To learn more, visit https://iti-digital.com/.
