• Florida’s Adventure Coast

    Case Study

Visit Florida’s Adventure Coast

Centered on Brooksville, Florida’s Adventure Coast is a wonderland of outdoor amenities, active family fun, centuries of history, Southern hospitality, and vibrant local color.

A client of ITI Digital, Florida’s Adventure Coast conducted a campaign to drive visitors to their website via content marketing and Google ads. The campaign lasted the months of February and March 2021.
The results of the two month-long campaign were amazing:

  • Total new visitors to Florida’s Adventure Coast website were 13,772. The target number of new visitors was 4,000. The campaign delivered 244 percent more visitors than targeted, a fantastic outcome.
  • Ad impressions for the two-month period totaled 534,328. This was a 78.1 percent increase over the campaign goal of 300,000.
  • Total ad clicks for the campaign was 11,165. The click-through rate of 2 percent is more than 300 percent above the industry average.

By any metric, ITI Digital’s 2-month campaign for Florida’s Adventure Coast was a tremendous success. For more information about ITI Digital’s marketing campaigns and our suite of website content solutions, visit www.iti-digital.com or contact us at partners@iti-digital.com.

Proven experience and happy clients.

  • “ITI Digital’s Virtual Visitor Center has been a fantastic addition to our website, adding functionality and helpful tools for visitors while eliminating the burden of manually updating information and listings. All of our trip planning tools are seamlessly packaged in one easy to navigate location, and are completely sharable, allowing everyone involved in planning a trip to share information, ideas, and itineraries. The Places feed will replace all of our manually maintained partner listings, eliminating a mountain of work while enabling our partners to have complete control over the information displayed about their unique businesses. The ability to provide a better user experience while streamlining the work of the DMO staff made this a “must-have” for Florida’s Adventure Coast; we’re thrilled with the results and with our experience working with ITI.”

    Tammy J. Heon, Manager, Tourism Development

    Florida’s Adventure Coast, Brooksville-Weeki Wachee

    Adventure Coast, FL

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