Visit South Carolina’s Hammock Coast Website Content Strategy Case Study

Situated between Myrtle Beach and Charleston, South Carolina’s Hammock Coast is defined by wide, sandy beaches and ancient rivers. With a more relaxed experience than its surrounding neighbors, visitors are drawn back year after year to Pawleys Island, Litchfield Beach, Murrells Inlet, Garden City Beach and Georgetown.

In May 2020, Hammock Coast began working with ITI Digital to improve their website content by using our proprietary website content widgets. These widgets provide automated listings for their events calendar and detailed information about places featured on their website. The events widget pulls information from Facebook and other event-creation platforms, which allows for complete listings (dates, place, photos, and ticket sales) to be delivered seamlessly to the website with minimal staff time. The places widget utilizes Google’s API to deliver photos, business information, reviews, directions and nearby places to explore.

The destination didn’t know what results to expect; there’s no experience with launching website upgrades during a pandemic that effectively shut down leisure travel. However, the May 2020 – January 2021 results were staggering.

  • The number of returning visitors increased by 20 percent compared to the same period the previous year. More than 16,000 visits to the Hammock Coast website were by return visitors.
  • Page metrics are even more impressive. Due to the constantly updated website content, time on page increased by more than 41%. Homepage traffic more than doubled, increasing by 136%.
  • Time spent on the accommodations page increased 30%.
  • The average time spent on the dining page increased to 2:10, which is now the “stickiest” part of the Hammock Coast website.

For more information about ITI Digital’s suite of website content solutions, visit or contact us at

Proven experience and happy clients.

  • “ITI Digital’s Virtual Visitor Center has been a fantastic addition to our website, adding functionality and helpful tools for visitors while eliminating the burden of manually updating information and listings. All of our trip planning tools are seamlessly packaged in one easy to navigate location, and are completely sharable, allowing everyone involved in planning a trip to share information, ideas, and itineraries. The Places feed will replace all of our manually maintained partner listings, eliminating a mountain of work while enabling our partners to have complete control over the information displayed about their unique businesses. The ability to provide a better user experience while streamlining the work of the DMO staff made this a “must-have” for Florida’s Adventure Coast; we’re thrilled with the results and with our experience working with ITI.”

    Tammy J. Heon, Manager, Tourism Development

    Florida’s Adventure Coast, Brooksville-Weeki Wachee

    Adventure Coast, FL

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