This story’s digest:
- Travelers now have more time on their hands to hunt for the perfect vacation and online searches have risen
- Addressing travelers’ demands can become a challenge with visitor/welcome centers closures and reduced staff
- A helpful online planning experience can push travel brands even further
According to data from Google Keyword Planner, searches for “virtual tour” increased 7x times—from 1,300 in February to almost 10,000 in March, when quarantines started around the world. This is big news for the tourism industry and especially destination marketers. DMOs should use this change as an opportunity to recalibrate and ready their business partners for the future. People now have more time on their hands to hunt for the perfect future vacation. Make sure it’s your destination they choose!
This starts by creating an interactive experience from the comfort of your future visitor’s home but with something that is beyond just a video tour or 360 content. Addressing travelers’ demands can become a challenge with visitor/welcome centers closures and reduced staff, but there are still ways to enhance your visitors’ experience, just now we have to use new technology and dynamic and interactive content to provide them with the same level of assistance.
Nothing can replace a friendly face at your Welcome or Visitor Center, however, a helpful online planning experience can push travel brands even further.
As expected, COVID-19 only accelerated the shift to the way we research travel and it is the responsibility of destination marketers to make sure your content is easy to find and navigate for all visitors including that coveted target audience of millennials. Yep, we had to talk about them too and here is why.
The future is digital, the future is virtual and while human interactions are currently paused, human experiences will not be. Let ITI Digital’s new Virtual Visitor Center lead your organization into this new chapter of travel services.
Ready to talk? Book a time with our team for a one-on-one conversation.