An experienced sales professional and leader, Monica has worked in various tourism industry roles throughout her three-decade career including as a group sales manager for a small DMO and building a direct sales business. She has also cultivated her sales experience with other private companies and industries. She recognizes how software systems can enhance performance and contribute to digital experience that expand the economic impact of tourism for destinations. A consummate learner, Monica has received several professional designations including Certified Travel Industry Specialist for the American Bus Association, Tourism Marketing Professional (Southeast Tourism Society), and Certified Travel Professional through the National Tour Association. When Monica is living her best life you will find her with her family; she is married and has three children and two grandchildren.