YOUR CMS CAN'T DO THIS
Most Content Management Systems (CMS) are built to handle static pages. They rely on manual updates, limited integrations, and one-size-fits-all workflows. That’s not enough for organizations that need to stay current, engage visitors, and promote destinations with purpose. The ITI Digital Experience Platform (DXP) delivers real-time, personalized content directly to your website. It aggregates dynamic information from verified third-party sources and automatically populates modules for Events, Business Listings, Reviews, UGC, and more. Your team can easily review, edit, approve, and publish this content—all within the DXP—giving you full editorial control without the day-to-day workload.
Our DXP is purpose-built for organizations like DMOs, EDOs, and Chambers that need more than a static website. It’s not just about managing content—it’s about powering experiences that influence travel, support economic development, and connect with your audience in real time.
Many organizations already use a CMS to manage static pages, for example, event listings. But with a Digital Experience Platform (DXP) those pages update automatically with event details, ticket links, and even reviews, without manual edits. This hybrid model combines structure and automation, giving your team less to manage with a richer website experience.
A dynamic platform ensures your investment in tools like Google Ads actually performs. Without relevant, timely content on your website, your outreach is wasted, and your budget is at risk. When resources are limited, technology becomes your smartest, most scalable advantage.
Tight budgets are one of the biggest challenges facing DMOs, Chambers, and economic development teams. Our DXP addresses this head-on. It reduces staff workload, increases efficiency, and opens revenue streams—turning your website into a high-performing tool that drives growth, not costs.
The Time for Innovation is Now
Many organizations already use a CMS to manage static pages. Example: event listings. But with a DXP, those pages update automatically with event details, ticket links, and even reviews, without manual edits. This hybrid model combines structure and automation, giving your team less to manage while delivering a richer, more engaging digital experience for visitors and your community.
A dynamic platform ensures your investment in tools like Google Ads actually performs. Without relevant, timely content on your website, your outreach is wasted, and your budget is at risk. When resources are limited, technology becomes your smartest, most scalable advantage.
Tight budgets are one of the biggest challenges facing DMOs, Chambers, and economic development teams. Our DXP addresses this head-on. It reduces staff workload, increases efficiency, and opens revenue streams—turning your website into a high-performing tool that drives growth, not costs.
ENABLE WEBSITE AUTOMATION
The Power of Dynamic Content
Dynamic content updates automatically, without manual input—keeping your website fresh, relevant, and responsive. Traditional CMS platforms rely on manual updates. Our Digital Experience Platform (DXP) goes further, delivering up-to-date content for events, places, restaurants, shopping, attractions, and outdoor activities—automatically refreshed through trusted data sources, ensuring your site stays accurate, engaging, and visitor-ready.
Search engines reward websites that stay fresh, relevant, and engaging. Dynamic content increases time on page, improves user experience, and signals credibility to platforms such as Google. By automatically updating with trusted information, your website performs better in search results—making it easier for audiences to find you when it matters most.
Audiences form impressions in seconds—your website must reflect your brand’s purpose, credibility, and relevance. Dynamic content ensures visitors see accurate, timely information that builds trust and keeps them engaged. Our platform simplifies content management while enhancing visibility, helping your organization stand out and stay top-of-mind in an increasingly competitive digital landscape.
Built for Impact: The ITI Digital Experience Platform
Save time and reduce workload with built-in AI tools that help you draft, refine, and optimize content across your site. From event descriptions to business highlights, our AI assistant ensures consistency and efficiency without sacrificing control.
Organize your content your way. Custom categories allow you to tailor navigation and structure to match your destination’s strengths—whether highlighting neighborhoods, themes, or seasonal promotions—ensuring a user experience that feels curated and easy to explore.
Drive tangible economic value through premium placement options, paid listings, and partner integrations. Our DXP helps you generate revenue while promoting local businesses and events, creating a sustainable model that benefits your organization and your stakeholders.
How Do a CMS and a DXP Work Together?
A CMS (Content Management System) and a DXP (Digital Experience Platform) can complement one another to create a seamless website experience.
Here’s how each plays a role:
A CMS manages your site’s structural foundation, handling page layouts, brand identity, and static content. It supports your long-term messaging and site organization, giving you control over how information is presented across key landing pages.
The DXP continuously delivers fresh content like events, reviews, and listings. It eliminates the need for manual updates by automatically populating your site with real-time data – keeping information accurate, engaging, and relevant to visitor interests.
Your CMS and DXP work together to deliver a seamless digital presence. Static content lives within the CMS, while the DXP drives dynamic modules—resulting in a single, user-friendly website that’s easy to manage and built to adapt.
How the DXP Delivers Results for Your Organization
Many organizations already use a CMS to manage static pages, like event listings. But with a DXP, those pages update automatically with event details, ticket links, and even reviews—without manual edits. This hybrid model combines structure and automation, giving your team less to manage while delivering a richer, more engaging digital experience for visitors and your community.
Create revenue through premium placements, paid listings, and partner content. Promote local businesses and events while generating income for your organization. Our platform helps turn your website into a sustainable digital asset—especially valuable when budgets are tight.
Reduce manual work with automated updates and centralized content control. Save your team valuable time while maintaining a high-quality website. Our platform helps lean teams do more—with fewer resources and less stress.
Keep visitors engaged with fresh, reliable content that supports planning and discovery. A dynamic website improves usability and creates a more inspiring, trustworthy experience that encourages longer visits and return traffic.
Deliver a site that stands apart. Continuous updates, automation, and editorial control give your organization the power to meet digital expectations, adapt quickly, and lead with confidence in a competitive landscape.
Dynamic content boosts search visibility by continuously updating your website with relevant, keyword-rich information. Search engines reward freshness—our platform helps you climb the rankings and drive more organic traffic.
Tailor content to visitor interests with flexible categories and smart delivery tools. Our platform empowers you to create more meaningful, personalized digital experiences that build trust, boost satisfaction, and increase return visits.
Our Digital Experience Platform
Eight Integrated Content and Marketing Solutions
Automated Events Calendar
Our premier Events Calendar delivers dynamic, real-time event listings—boosting attendance, increasing visitor spending, and positioning events as powerful catalysts for local economic growth.
Smart Business Listings
Automatically maintain accurate business profiles using trusted data from Google and other premium sources. Effortlessly ensure that visitors consistently access up-to-date information, boosting site engagement.
AI TravelBuddy Chatbot
The 24/7 online AI-powered destination specialist that lives on your website. Seamless website integration, knowledge-based, branding, and multi-lingual support, with instantaneous translation.
GPS-Enabled Itinerary Library
Effortlessly create and publish GPS-enabled itineraries showcasing hidden gems and tailored experiences, engaging visitors and promoting targeted, interest-based destination exploration.
AI-Powered Trip Planner
Real-time itinerary planning tool with automated event info, business hours, reviews, and interactive maps—perfect for groups, FAM trips, and individual travelers.
Instagram UGC
Tell your destination’s authentic story through visitor-generated Instagram visuals, building credibility, driving engagement, and inspiring new travelers to explore.
Places and Events PLUS
Connect events and places to boost visitor engagement, increase event attendance, and drive visitor spending that supports local businesses.
Destination Mobile App
By combining storytelling, interactive maps, gamification, and relevant content available 24/7, your app becomes a powerful tool to inspire travelers at every stage of the journey.
We'll send you only nice newsletter with industry insights. No spam.
For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
© ITI Digital LLC. All Rights Reserved.
