Founder and CEO
Franci has over 30 years of travel industry experience in the domestic and international markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
Vice President, Digital Strategy
A fifteen-year tourism industry veteran, Aline oversees all company operations and customer experience for SaaS and website development, and other client products. A native of Brazil, she has a Bachelor’s degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo. Early in her career, while in Brazil, she worked for their largest exchange students tour operator, and a Preferred Hotels® resort located in Sao Paulo. This multifaceted experience in the travel industry enriched Aline’s understanding of visitors and guests’ needs at every level of their experience. At ITI Digital, she oversees the delivery of all digital projects such as websites, mobile applications and marketing campaigns. She also directs the product development strategy of our industry-leading SaaS content solutions, driving ITI Digital's brand awareness and growth across travel verticals. She has been a part of our company for over 10 years.
Director of Sales
An experienced sales professional and leader, Monica has worked in various tourism industry roles throughout her three-decade career including as a group sales manager for a small DMO and building a direct sales business. She has also cultivated her sales experience with other private companies and industries. She recognizes how software systems can enhance performance and contribute to digital experience that expand the economic impact of tourism for destinations. A consummate learner, Monica has received several professional designations including Certified Travel Industry Specialist for the American Bus Association, Tourism Marketing Professional (Southeast Tourism Society), and Certified Travel Professional through the National Tour Association. When Monica is living her best life you will find her with her family; she is married and has three children and two grandchildren.
Lead Software Engineer
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
Sales Account Executive
Mitchell Knox has spent his entire career creating and marketing internet tools and has been in software since the internet’s early days. His greatest joy is seeing problems solved using inventive technologies and new ideas. Mitch has a Bachelor of Science in Computer Systems Architecture which is the foundation of his passion for technology and particularly for web software. He has worked in SaaS (web-based Software as a Service) for over twenty years – almost the entire history of SaaS since its debut in 1999. Mitch joined ITI Digital in 2024 and works with marketing and sales to reach more customers who can benefit from ITI’s cutting edge tools.
Lead Sales Development Representative
Kathleen brings five years of experience to the ITI Digital team and currently serves as Lead Sales Development Representative, expanding the company’s client base nationwide. She connects destination organizations with ITI Digital’s innovative tools for the travel and tourism industry. Previously, she was a Sales and Marketing Representative at Techtronic Industries, managing multiple power tool brands across four Home Depot locations. Kathleen holds a Bachelor’s degree in Marketing from Louisiana State University and lives in Mobile, Alabama, with her family and dog.
Business Development Representative
Brittany joined ITI Digital in 2023, bringing over twenty years of customer service experience across sports and hospitality. She manages and strengthens client relationships, ensuring each partnership receives dedicated support and attention. Brittany holds a Bachelor’s degree in Sport Management with a Business minor from the University of Tennessee. Based in Nashville, Tennessee, she enjoys coaching basketball and building LEGO sets in her spare time. Her enthusiasm, teamwork, and leadership bring great energy to every collaboration, adding a dynamic perspective to ITI Digital’s client engagement efforts.
Account Manager, Destinations
Larissa Pohl, Account Manager | Destinations, brings over ten years of experience in the tourism industry, overseeing digital marketing strategy, website, and app development projects at ITI Digital. Originally from Brazil, she holds a Bachelor’s degree in Tourism from Universidade Federal de São Carlos, a scholarship from Newcastle College (UK), and an MBA in Digital Business from Universidade de São Paulo. Her background spans travel sales, consulting, and business development—experience that fuels her passion for destination marketing and delivering impactful digital solutions.
Digital Marketing Assistant
Based in São Paulo, Isabella supports ITI Digital’s marketing and destination projects through campaign management, social media, visuals, newsletters, and editorial content. She holds a degree in Tourism and has prior experience in travel agencies and internship programs, which gives her a strong understanding of the tourism industry and audience engagement. Skilled in graphic design and content strategy, Isabella develops creative visuals and digital assets that strengthen client brands and enhance their online presence. Outside of work, she enjoys visiting museums, exploring nature and architecture, and expressing her creativity through arts and crafts—all of which inspire her storytelling and design approach.
Marketing Intern
Currently pursuing a degree in Marketing and International Business at the University of Cincinnati, Beck supports ITI Digital’s marketing initiatives through research, content creation, and campaign support, gaining hands-on experience in tourism marketing. Eager to learn and contribute, he collaborates closely with the marketing team on copywriting, content scheduling, and data organization to ensure campaigns run smoothly and on time. Beck brings fresh perspective, creativity, and curiosity to every project, reflecting ITI Digital’s commitment to growth and innovation.
Social Media Writer
Nebraska born and raised, Nora moved to NYC over a decade ago and was quickly bit by the travel bug personally and professionally. She promoted NYC Tourism for 6 years and currently produces the “Local Farey Tales” podcast where each episode tells the tale of a beloved regional food she has discovered while exploring all 50 states and beyond. Now living in Los Angeles, she has contributed as a social media content creator for organizations like Nebraska Coast Connection, Los Angeles Breakfast Club, and now ITI Digital.
Video Editor Contributor
With over a decade of marketing experience, Beatriz specializes in digital design and video editing, blending her passion for marketing and tourism. Over the past three years, she has focused on creating engaging social media content that reflects current trends. Originally from Brazil, Beatriz also brings five years of tourism experience in customer service, travel sales, and concierge services. At ITI Digital, she produces social media videos that authentically represent each client’s identity and message.
Client Success Specialist
Sarah brings valuable experience from her previous role at a Destination Marketing Organization, giving her a strong understanding of the challenges destinations face. As ITI Digital’s Client Success Specialist, she serves as the primary contact for clients within our DXP services, providing the guidance and support needed to help them succeed. Based in Southern Indiana, Sarah combines her tourism background with a passion for community and creativity. Outside of work, she enjoys the outdoors, coaching high school cheerleading, and crafting or crocheting handmade pieces she often sells at local markets.
Client Training Specialist
Peter brings a passion for travel to his position, seeking to build solid relationships and provide client support for ITI products and services. With the goal of establishing a positive ITI experience for all clients that results in consistent product renewals, Peter spends his time learning about clients and how ITI can add value to their customer’s bottom line. He lives in Daytona Beach with his trusty German Shepherd, Sam. Peter’s friendly communication style, dedication to client satisfaction, and deep understanding of ITI’s tools make him an essential resource for onboarding and training success.
Technical Support Specialist
Evan joined ITI Digital in 2024, bringing extensive experience in customer service, helpdesk management, software development, testing, and teaching. As part of the customer support team, he assists clients by answering questions, demonstrating features, and coordinating solutions to enhance ITI Digital’s products. Based in Pittsburgh, Pennsylvania, Evan enjoys photography and music, passions that reflect his creativity and attention to detail in every project he supports.
Product Data Specialist
Karen Galindo Choudhary brings expertise in marketing strategy, analytics, and product development across industries, including SaaS, AI, tourism, legal tech, e-learning, wellness, and digital manufacturing. As a Client Success Specialist | Product Analyst at ITI Digital, she enhances client engagement and software performance through a data-informed approach, helping teams better understand user behavior and product impact. She’s passionate about combining analytics with creative thinking to deliver meaningful results for clients and internal teams alike.
Client Support Specialist
Grace is an experienced professional in content management and digital support. Located in the Philippines, she oversees DXP configuration, reporting, and client requests with precision and efficiency, ensuring each project is completed accurately. Her strong organizational skills and adaptability allow her to support multiple teams while maintaining a high level of accuracy and service. Grace’s dedication and responsiveness make her an indispensable part of ITI’s client success efforts, ensuring a smooth and reliable experience for all partners.
DXP Data Specialist
Babylene enjoys traveling and reading books. Currently working as an Event Data Specialist at ITI Digital, her passion for travel drives her to excel at her job. She always ensures that each client receives accurate event data. From the Philippines, Babylene’s detail-oriented mindset and dedication to precision have made her an integral part of ITI’s content operations. Her enthusiasm for learning and exploring new ways to improve processes continues to strengthen the quality of ITI’s data delivery.
DXP Data Specialist
Butch is an enthusiastic and self-motivated event data specialist with over 4 years of experience at ITI Digital. He is driven by the desire to provide excellent data to clients in any way possible. From the Philippines, Butch’s commitment to data accuracy and his proactive attitude help ensure ITI clients receive high-quality, detailed event and place information across all platforms. His consistency and reliability make him a trusted member of the data team.
Quality Assurance Engineer
With a strong background in software testing and a meticulous eye for detail, Patricia has contributed to the technology landscape as a QA Engineer contracted through BetterQA, a partner of ITI Digital. Known for her problem-solving skills and commitment to excellence, she has ensured the quality and reliability of projects including a form-based web platform, car-sharing service, delivery tracking system, and Microsoft Word add-on — solidifying her reputation as a skilled and dependable QA professional.
Product Manager
With over 10 years of experience in technology, Laura began her career as a full-stack developer in the telecommunications, automotive, ERP, and iGaming industries. Her technical background allows her to serve as a strong bridge between technical and non-technical teams, aligning business goals with technical execution. At ITI Digital, she focuses on optimizing workflows, enhancing product delivery processes, and fostering cross-team collaboration — all to ensure a superior service and product experience for clients. Laura’s leadership and strategic approach help ensure that projects are delivered efficiently, maintaining ITI Digital’s high standards of quality and innovation.
Tech Lead, Websites & Apps
John’s love of coding began with the first line he wrote in the C programming language, and while still in school, he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his professional career by tackling AngularJS, NodeJS, MongoDB, and additional frameworks. Beyond his software skills, he has learned to manage and motivate teams with diverse skill sets and personalities, ensuring harmony and productivity in every project. John leads ITI’s web and app development efforts, combining technical mastery with leadership that drives results.
Technical Project Manager
With 15 years of experience, Ashok leads web development projects across WordPress, Wix, Node.js, Squarespace, and HubSpot. Skilled in task management using JIRA, he ensures smooth project execution, timely delivery, and effective collaboration between teams. Ashok’s focus is on streamlining processes, meeting client goals, and delivering high-quality results. His leadership and organization skills make him a crucial link between development and project delivery, ensuring every milestone is met efficiently and with precision.
Full-Stack Developer
Rajesh is an enthusiastic software developer with expertise in WordPress, JavaScript frameworks, HTML, CSS, Bootstrap, and MySQL. A true problem solver and team player, he has worked with ITI Digital for over a year and a half on numerous client projects. Rajesh is passionate about learning new technologies and frameworks, striving to “do things right the first time.” His proactive mindset and commitment to excellence make him a valuable part of ITI’s development team, ensuring that every project meets the company’s high performance and quality standards.
Software Engineer (.NET / JavaScript)
Peter is a software engineer and a true believer that “great software starts with great people.” Proficient in C#, VB.NET, and JavaScript, he is highly skilled in Agile development methodologies and experienced in adapting to diverse client requirements. Peter enjoys coding and continuously learning new IT technologies, bringing creativity and precision to every project. His versatility and problem-solving mindset help ITI deliver robust, scalable software solutions for clients across the tourism industry.
Senior Flutter Developer & AI Researcher
Based in Islamabad, Pakistan, Sheheryar specializes in building advanced mobile applications and developing AI-powered solutions that enhance usability and performance. With a passion for innovation, he focuses on creating technology that feels intuitive and impactful. Outside of work, he enjoys playing FC football games, staying active through sports, and exploring emerging technologies to stay ahead of the curve.
iOS/Android Mobile App Engineer
As a dedicated Flutter Developer, Faizan brings expertise in building scalable, high-performance mobile applications. With a deep understanding of the mobile app development lifecycle, he collaborates closely with cross-functional teams to deliver intuitive, reliable, and user-centered solutions that align with business objectives. His innovative approach and technical precision contribute to ITI Digital’s growing suite of mobile products, helping destinations engage visitors through seamless digital experiences.
Software Engineer
Youssef is part of ITI Digital’s technical team, where he focuses on developing modern, high-performing solutions for clients. His expertise lies in solving complex technical challenges and supporting client requirements through efficient, scalable software development. Youssef’s attention to detail and commitment to continuous improvement ensure that ITI’s technology remains reliable, secure, and ahead of industry trends.