About Us
We provide software solutions for the travel industry.
ITI Digital works with destinations across the U.S. to promote economic development through tourism marketing for over 25 years in the domestic and international markets.
We believe exceptional experiences drive visitors, and their spending, to destinations. We align ourselves with the needs of the modern marketplace. Our teams’ leading- industry knowledge and commitment to best-in-class web design solutions, content and marketing strategies, makes us uniquely qualified to deliver customized services to our business partners.
Experience That Matters
Our team consists of expert digital marketers, designers, software engineers, social media specialists, content creators and managers. We deliver measurable results and help Travel organizations achieve their goals. Because of new technologies, the expectations of the target audiences, and the ever-growing demand for relevant and real-time content, we understand the need for bold new marketing strategies.
Our work includes unique SaaS solutions, website design and development, creating, implementing, and managing content and marketing strategies, such as SEO/SEM and social media management. We live and work by the motto that technological and lack of resources is the most significant trend that will offer organizations the biggest challenges and opportunities.These significant factors motivated our company to invest time and resources in to developing an industry-disrupting content software to help our business partners to accomplish their goals.
So what is the difference between ITI Digital other agencies? Experience, technology, and our proprietary software. What makes a website great is great content that will engage visitors and inspire travel. Connecting with millennials, gen-Xers, and baby boomers require a forward-thinking strategy. Our content delivery system and travel planning tools address the need and allow DMOs to shift from Content Managers and list management to Experience Manager.
A Personalized Experience
As a digital company focused on travel and tourism, we understand the importance of customer service. We have systems in place to manage and provide support. Our customer relations go beyond ticket systems. We offer a personalized experience to help solve specific issues quickly and effectively.
Our development team created a content software that uses popular API’s such as Facebook, Google, Instagram, Eventful, Eventbright integrating the social media posts, organization contact information, reviews with the website. Traditional listing pages are automated with dynamic content. No need to upload images, write descriptions, and always manage contact information. A win for our DMO’s, for the stakeholders and web visitors.
So, what is new?
DXM – destination experience management system. The system includes a dashboard where our system daily delivers dynamic content, a software that allows staff to manage the content and a Partner Portal with the expected features. The DXM can integrate with any CMS – custom or open-source such as WordPress.
ITI Digital is a member and/or partner of the following organizations within the travel industry:
Meet Our Team
Franci Edgerly
Founder and CEO
Franci has over 25- years of travel industry experience in the domestic and intentional markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
Aline Gill
Director of Digital Strategy
Aline is the epitome of a tourism professional. Over the top smart (her left and right brain works!) she has a BA degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo, Brazil. With over ten years in the tourism industry, Aline’s experience is as diverse as her digital and marketing skills. she oversees all company operations and customer experience (CX) for SaaS development, digital marketing, and other projects. To explain this in simple terms, Aline is the bridge between our concepts, clients, and incredibly talented software engineers. Her energy and time are focused on working with the team to provide innovative solutions to our customers in the diverse tourism industry that includes DMOs, Vacation Rental Management Companies, and Hospitality.
Randy Gong
Lead Software Engineer
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
Monica Hall
Business Development Manager
Monica is an experienced sales professional with a demonstrated history of working in tourism. She’s been in your shoes before! She understands the opportunities and challenges DMOs face and will use the experience she has gained from her leadership roles in various associations to support her clients’ efforts and strengthen their partnerships. Monica also brings many accolades with her as she is a Certified Travel Industry Specialist (ABA), Tourism Marketing Professional (Southeast Tourism Society) and Certified Travel Professional (NTA).
Matt Grayson
Business Development
Matt Grayson has been active in the travel industry for more than 20 years as an advocate, creator, marketer, and leader. He joins ITI Digital after nearly three years as President, Americas of Dragon Trail Interactive, a social media marketing and digital solutions agency focused on the Chinese outbound travel market. Matt also worked for NTA as Director of Industry and Government Relations. While at NTA, he led initiatives to preserve tourism funding and stressed the importance of tourism as an economic driver. He also served as the Executive Director of the Receptive Services Association of America (RSAA, now IITA) for 4 years, advocating for the importance of international travel and the provision of robust services and information for international travelers.
Larissa Pohl
Digital Marketing Intern
Larissa is a problem-solver who is never afraid to ask the questions needed to get the task done. She has a BA in Tourism Management and enjoys working closely with our travel brands on day-to-day activities that include, social media management, website content updates, and diverse campaigns on Google Ads, newsletters, and our proprietary software. Her commitment to our clients demonstrates her ability to deliver great results on behalf of ITI Digital.
Clark Yanwei Zhao
Full-Stack Software Engineer/Node.js/iOS Developer
Brings over five years of experience in software engineering to the ITI team. He’s proficient in PHP, JavaScript, CSS3, among other languages. Clark has experience working with the following environments: Linux, Mac, AWS, Google Cloud Platform. He also has experience with FrameWork and CMS like WordPress, React, Electron, and more.
John Shah
Full Stack Senior Developer/WordPress
John’s love of coding began with the first line he wrote in the C programming language, and while still in school he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his working career by tackling AngularJS, NodeJS, MongoDB, and more. Beyond the software skills he continues to acquire, he has learned to manage a team of individuals with different skills and different personalities to keep everything progressing in harmony.
Rajesh Agarwal
Full Stack WordPress/Javascript Developer
Rajesh is an enthusiastic software developer having expertise in WordPress, JavaScript frameworks, HTML, CSS, BootStrap, MySQL, etc. He is a problem solver and a team player that has worked with us for the last year and a half on many different client projects. He quotes “I always thrive to learn new technologies and frameworks. I believe in doing things right in the first place”.
Jenny Burghardt
Travel Writer/Content Development
Jenny is a skilled travel writer focusing primarily on cultural, food & wine, and lifestyle stories. As former Tourism Supervisor for the City of Aiken, South Carolina, Jenny truly understands the DMO goals and her passion for travel is evident in her work. Her diverse experience includes articles, e-newsletters, press-releases, and social media strategy and management.
Janio Araujo
Web Designer
Organization, commitment, creativity, details. This is what Janio always strives to bring to every project he designs. Janio understands the concept of each project and likes to give the best of himself in every design element, composing results that exceed our clients’ expectations. Janio’s focus on our team is to bring something new, and creative, making our clients smile with the new possibilities they are now able to see in and within every web project.
Joey Albanese
Travel Writer/Content Development
Joey loves the art of storytelling. For years, he wrote stories in magazines about life in New Orleans. Now, he helps clients tell their own stories. As a writer and editor, he has worked on projects with big names like Mastercard®, as well as small businesses still figuring out who they are. His work is mainly focused in the travel, hospitality and wellness industries, and includes creative storytelling, content strategy and digital marketing