About Us
We provide software solutions for the travel industry.
For over 25 years, ITI Digital has worked with destinations across the U.S to promote economic development through tourism marketing in the domestic and international markets.
We believe exceptional experiences drive visitors, and their spending, to destinations. We align ourselves with the needs of the modern marketplace. Our teams’ leading- industry knowledge and commitment to best-in-class web design solutions, content and marketing strategies, makes us uniquely qualified to deliver customized services to our business partners.
Experience That Matters
Our team consists of expert digital marketers, designers, software engineers, social media specialists, content creators and managers. We deliver measurable results and help Travel organizations achieve their goals. Because of new technologies, the expectations of the target audiences, and the ever-growing demand for relevant and real-time content, we understand the need for bold new marketing strategies.
Our work includes unique SaaS solutions, website design and development, creating, implementing, and managing content and marketing strategies, such as SEO/SEM and social media management. We live and work by the motto that technological and lack of resources is the most significant trend that will offer organizations the biggest challenges and opportunities.These significant factors motivated our company to invest time and resources in to developing an industry-disrupting content software to help our business partners to accomplish their goals.
So what is the difference between ITI Digital other agencies? Experience, technology, and our proprietary software. What makes a website great is great content that will engage visitors and inspire travel. Connecting with millennials, gen-Xers, and baby boomers require a forward-thinking strategy. Our content delivery system and travel planning tools address the need and allow DMOs to shift from Content Managers and list management to Experience Manager.
A Personalized Experience
As a digital company focused on travel and tourism, we understand the importance of customer service. We have systems in place to manage and provide support. Our customer relations go beyond ticket systems. We offer a personalized experience to help solve specific issues quickly and effectively.
Our development team created a content software that uses popular API’s such as Facebook, Google, Instagram, Eventful, Eventbright integrating the social media posts, organization contact information, reviews with the website. Traditional listing pages are automated with dynamic content. No need to upload images, write descriptions, and always manage contact information. A win for our DMO’s, for the stakeholders and web visitors.
So, what is new?
DXM – destination experience management system. The system includes a dashboard where our system daily delivers dynamic content, a software that allows staff to manage the content and a Partner Portal with the expected features. The DXM can integrate with any CMS – custom or open-source such as WordPress.
ITI Digital is a member and/or partner of the following organizations within the travel industry:
Meet Our Team
Franci Edgerly
Founder and CEO
Franci has over 25- years of travel industry experience in the domestic and intentional markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
Aline Gill, TMP
Digital Strategy Director
A 12-year tourism industry veteran, Aline oversees all company operations and customer experience for SaaS development, digital marketing, and other client products. A native of Brazil, she has a Bachelor’s degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo. Early in her career, while in Brazil, she worked for their largest tour operator for exchange student programs, an adventure lodge company and a Preferred Hotels resort located in Sao Paulo. This multifaceted experience in the travel industry enriched Aline’s understanding of visitors and guests’ needs at every level of their experience. At ITI Digital, she oversees the company’s product development and works with software engineers to design innovative solutions for all segments of the travel and tourism industry, including destination marketing organizations, Vacation Rental Management Companies, and various hospitality partners. She lives in Savannah with her husband and Miles, the Shiba Inu.
Randy Gong
Lead Software Engineer
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
Monica Hall
Director of Sales
An experienced sales professional and leader, Monica has worked in various tourism industry roles throughout her three-decade career including as a group sales manager for a small DMO and building a direct sales business. She has also cultivated her sales experience with other private companies and industries. She recognizes how software systems can enhance performance and contribute to digital experience that expand the economic impact of tourism for destinations. A consummate learner, Monica has received several professional designations including Certified Travel Industry Specialist for the American Bus Association, Tourism Marketing Professional (Southeast Tourism Society), and Certified Travel Professional through the National Tour Association. When Monica is living her best life you will find her with her family; she is married and has three children and two grandchildren.
Kathleen Gorrondona
Account Executive
Kathleen brings five years of experience to the ITI Digital team. Previously, she served for three years Sales and Marketing Representative for Techtronic Industries, selling multiple power tool brands in four Home Depot locations. She helps expand ITI’s client base, working in four states to sell the company’s unique digital products to the travel and tourism industry. She holds a Bachelor’s degree in Marketing from Louisiana State University. Kathleen currently lives in Mobile, Alabama with her family and dog.
Peter Lourdes
Client Success Manager
Peter brings a passion for travel to his position, seeking to build solid relationships and provide client support for ITI products and services. With the goal of establishing a positive ITI experience for all clients that results in consistent product renewals, Peter spends his time learning about clients and how ITI can add value to their customer’s bottom line. He lives in Daytona Beach with his trusty German Shepherd, Sam.
Kelli Godwin
Director of Marketing and Public Relations
Kelli Godwin is the new Director of Marketing and Public Relations for ITI Digital. For the past ten years, Kelli has been serving the Gulf County Florida Tourist Development Council in various roles, with her most recent position being Executive Director. She has a great deal of knowledge in the fields of travel and hospitality. She has been instrumental in developing a successful tourism strategy that has resulted in record-breaking visitation and revenue growth in Gulf County.As the Marketing and PR Director, Kelli is responsible for managing ITI Digital’s online presence and will also work closely with ITI Digital’s clients to develop and implement marketing campaigns that effectively reach their target audiences and drive business growth.Kelli’s previous experience in the tourism industry has given her a strong understanding of how to create compelling marketing messages that resonate with audiences, including sustainability efforts. She has a deep knowledge of the latest digital marketing trends and tools, which will be invaluable in helping ITI Digital’s clients stay ahead of the competition.
Megan Huggins
DXP Onboarding Specialist
Megan graduated from The University of Georgia in 2012 with a B.B.A in marketing. Her experience in client relations and project management, and knowledge of the ITI Digital software will ensure that your onboarding experience is seamless and organized.
Grace Anne de Guzman
Client Support Specialist
Grace joined the ITI Digital team in 2021 and assists with content management and software projects. She is quick to address customer requests and support the needs of your project. Ability and interest in learning and incorporating new technology.
Babylene Santos
DXP Data Specialist
Babylene enjoys traveling and reading books. Currently working as an Event Data Specialist at ITI Digital. Her passion for travel drives her to excel at her job. She always ensures that each client receives accurate event data.
Butch Santos
DXP Data Specialist
Butch is an enthusiastic and self-motivated event data specialist with over a year of experience at ITI Digital. He is driven by the desire to provide excellent data to clients in any way possible.
Clark Yanwei Zhao
Full-Stack Software Engineer/Node.js/iOS Developer
Brings over five years of experience in software engineering to the ITI team. He’s proficient in PHP, JavaScript, CSS3, among other languages. Clark has experience working with the following environments: Linux, Mac, AWS, Google Cloud Platform. He also has experience with FrameWork and CMS like WordPress, React, Electron, and more.
John Shah
Full Stack Senior Developer/WordPress
John’s love of coding began with the first line he wrote in the C programming language, and while still in school he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his working career by tackling AngularJS, NodeJS, MongoDB, and more. Beyond the software skills he continues to acquire, he has learned to manage a team of individuals with different skills and different personalities to keep everything progressing in harmony.
Rajesh Agarwal
Full Stack WordPress/Javascript Developer
Rajesh is an enthusiastic software developer having expertise in WordPress, JavaScript frameworks, HTML, CSS, BootStrap, MySQL, etc. He is a problem solver and a team player that has worked with us for the last year and a half on many different client projects. He quotes “I always thrive to learn new technologies and frameworks. I believe in doing things right in the first place”.
Peter Liu
Software Engineer/.NET/Javascript
Peter is software engineer and a true believer of “Great software starts with great people.” He’s proficient in C#, VB.NET and JavaScript, highly skilled and experienced in Agile development methodologies for diverse requirements. He enjoys coding and likes to learn new IT technologies.
Nora Vetter
Social Media Writer
Nebraska born and raised, Nora moved to NYC over a decade ago and was quickly bit by the travel bug personally and professionally. She promoted NYC Tourism for 6 years and currently produces the “Local Farey Tales” podcast where each episode tells the tale of a beloved regional food she has discovered while exploring all 50 states and beyond. Now living in Los Angeles, she has contributed as a social media content creator for organizations like Nebraska Coast Connection, Los Angeles Breakfast Club, and now ITI Digital.
Sarah Etinas
Contributor Travel Writer/Content Development
Sarah is an accomplished travel writer who specializes in content creation, SEO (search engine optimization), and SEM (search engine marketing). She has worked with a whole host of clients – from Hawaii travel magazines to Florida DMOs and everything in between! When she’s not writing, Sarah practices what she preaches by traveling to new destinations, hiking to beautiful waterfalls, and exploring her home.
Joey Albanese
Contributor Travel Writer/Content Development
Joey loves the art of storytelling. For years, he wrote stories in magazines about life in New Orleans. Now, he helps clients tell their own stories. As a writer and editor, he has worked on projects with big names like Mastercard®, as well as small businesses still figuring out who they are. His work is mainly focused in the travel, hospitality and wellness industries, and includes creative storytelling, content strategy and digital marketing