For over 25 years, ITI Digital has worked with destinations across the U.S to promote economic development through tourism marketing in the domestic and international markets.
We believe exceptional experiences drive visitors, and their spending, to destinations. We align ourselves with the needs of the modern marketplace. Our teams’ leading- industry knowledge and commitment to best-in-class web design solutions, content and marketing strategies, makes us uniquely qualified to deliver customized services to our business partners.
Our team consists of expert digital marketers, designers, software engineers, social media specialists, content creators and managers. We deliver measurable results and help Travel organizations achieve their goals. Because of new technologies, the expectations of the target audiences, and the ever-growing demand for relevant and real-time content, we understand the need for bold new marketing strategies.
Our work includes unique SaaS solutions, website design and development, creating, implementing, and managing content and marketing strategies, such as SEO/SEM and social media management. We live and work by the motto that technological and lack of resources is the most significant trend that will offer organizations the biggest challenges and opportunities.These significant factors motivated our company to invest time and resources in to developing an industry-disrupting content software to help our business partners to accomplish their goals.
So what is the difference between ITI Digital other agencies? Experience, technology, and our proprietary software. What makes a website great is great content that will engage visitors and inspire travel. Connecting with millennials, gen-Xers, and baby boomers require a forward-thinking strategy. Our content delivery system and travel planning tools address the need and allow DMOs to shift from Content Managers and list management to Experience Manager.
A Personalized Experience
As a digital company focused on travel and tourism, we understand the importance of customer service. We have systems in place to manage and provide support. Our customer relations go beyond ticket systems. We offer a personalized experience to help solve specific issues quickly and effectively.
Our development team created a content software that uses popular API’s such as Facebook, Google, Instagram, Eventful, Eventbright integrating the social media posts, organization contact information, reviews with the website. Traditional listing pages are automated with dynamic content. No need to upload images, write descriptions, and always manage contact information. A win for our DMO’s, for the stakeholders and web visitors.
So, what is new?
DXM – destination experience management system. The system includes a dashboard where our system daily delivers dynamic content, a software that allows staff to manage the content and a Partner Portal with the expected features. The DXM can integrate with any CMS – custom or open-source such as WordPress.
Franci has over 25- years of travel industry experience in the domestic and intentional markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
A 12-year tourism industry veteran, Aline oversees all company operations and customer experience for SaaS development, digital marketing, and other client products. A native of Brazil, she has a Bachelor’s degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo. Early in her career, while in Brazil, she worked for their largest tour operator for exchange student programs, an adventure lodge company and a Preferred Hotels resort located in Sao Paulo. This multifaceted experience in the travel industry enriched Aline’s understanding of visitors and guests’ needs at every level of their experience. At ITI Digital, she oversees the company’s product development and works with software engineers to design innovative solutions for all segments of the travel and tourism industry, including destination marketing organizations, Vacation Rental Management Companies, and various hospitality partners. She lives in Savannah with her husband and Miles, the Shiba Inu.
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
An experienced sales professional and leader, Monica has worked in various tourism industry roles throughout her three-decade career including as a group sales manager for a small DMO and building a direct sales business. She has also cultivated her sales experience with other private companies and industries. She recognizes how software systems can enhance performance and contribute to digital experience that expand the economic impact of tourism for destinations. A consummate learner, Monica has received several professional designations including Certified Travel Industry Specialist for the American Bus Association, Tourism Marketing Professional (Southeast Tourism Society), and Certified Travel Professional through the National Tour Association. When Monica is living her best life you will find her with her family; she is married and has three children and two grandchildren.
Kathleen brings five years of experience to the ITI Digital team. Previously, she served for three years Sales and Marketing Representative for Techtronic Industries, selling multiple power tool brands in four Home Depot locations. She helps expand ITI’s client base, working in four states to sell the company’s unique digital products to the travel and tourism industry. She holds a Bachelor’s degree in Marketing from Louisiana State University. Kathleen currently lives in Mobile, Alabama with her family and dog.
Peter brings a passion for travel to his position, seeking to build solid relationships and provide client support for ITI products and services. With the goal of establishing a positive ITI experience for all clients that results in consistent product renewals, Peter spends his time learning about clients and how ITI can add value to their customer’s bottom line. He lives in Daytona Beach with his trusty German Shepherd, Sam.
Kelli Godwin is the new Director of Marketing and Public Relations for ITI Digital. For the past ten years, Kelli has been serving the Gulf County Florida Tourist Development Council in various roles, with her most recent position being Executive Director. She has a great deal of knowledge in the fields of travel and hospitality. She has been instrumental in developing a successful tourism strategy that has resulted in record-breaking visitation and revenue growth in Gulf County.As the Marketing and PR Director, Kelli is responsible for managing ITI Digital’s online presence and will also work closely with ITI Digital’s clients to develop and implement marketing campaigns that effectively reach their target audiences and drive business growth.Kelli’s previous experience in the tourism industry has given her a strong understanding of how to create compelling marketing messages that resonate with audiences, including sustainability efforts. She has a deep knowledge of the latest digital marketing trends and tools, which will be invaluable in helping ITI Digital’s clients stay ahead of the competition.
Megan graduated from The University of Georgia in 2012 with a B.B.A in marketing. Her experience in client relations and project management, and knowledge of the ITI Digital software will ensure that your onboarding experience is seamless and organized.
Grace joined the ITI Digital team in 2021 and assists with content management and software projects. She is quick to address customer requests and support the needs of your project. Ability and interest in learning and incorporating new technology.
Babylene enjoys traveling and reading books. Currently working as an Event Data Specialist at ITI Digital. Her passion for travel drives her to excel at her job. She always ensures that each client receives accurate event data.
Butch is an enthusiastic and self-motivated event data specialist with over a year of experience at ITI Digital. He is driven by the desire to provide excellent data to clients in any way possible.
John’s love of coding began with the first line he wrote in the C programming language, and while still in school he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his working career by tackling AngularJS, NodeJS, MongoDB, and more. Beyond the software skills he continues to acquire, he has learned to manage a team of individuals with different skills and different personalities to keep everything progressing in harmony.
Nebraska born and raised, Nora moved to NYC over a decade ago and was quickly bit by the travel bug personally and professionally. She promoted NYC Tourism for 6 years and currently produces the “Local Farey Tales” podcast where each episode tells the tale of a beloved regional food she has discovered while exploring all 50 states and beyond. Now living in Los Angeles, she has contributed as a social media content creator for organizations like Nebraska Coast Connection, Los Angeles Breakfast Club, and now ITI Digital.
Sarah is an accomplished travel writer who specializes in content creation, SEO (search engine optimization), and SEM (search engine marketing). She has worked with a whole host of clients – from Hawaii travel magazines to Florida DMOs and everything in between! When she’s not writing, Sarah practices what she preaches by traveling to new destinations, hiking to beautiful waterfalls, and exploring her home.
Joey loves the art of storytelling. For years, he wrote stories in magazines about life in New Orleans. Now, he helps clients tell their own stories. As a writer and editor, he has worked on projects with big names like Mastercard®, as well as small businesses still figuring out who they are. His work is mainly focused in the travel, hospitality and wellness industries, and includes creative storytelling, content strategy and digital marketing
“I can’t stress enough how much we love ITI Digital social media strategy and content. Their team is incredibly thoughtful & don’t miss anything. We appreciate the care they put into our work.”Becky Wilson, Vice President - PERRY AREA CVB
“The ImGoing SaaS has helped Gaston Tourism better educate visitors about the wide variety of events taking place in our destination. By aggregating real-time data, managed by our partner businesses, we can confidently provide the traveling public with the most recent and accurate event information available. ImGoing allows us to maximize our service delivery to both partners and visitors and we appreciate the great support of the ITI Digital team.
ITI’s website development for Gaston has been a fantastic experience. The team is thorough and forward-thinking. They listened to my needs and provided quality solutions that helped me and my team save valuable time while providing optimal user experiences for our website visitors.”Michael Applegate, CDME Director of Travel & Tourism - GASTON COUNTY, NC
“Upon arrival at the New Smyrna Beach Area Visitor’s Bureau, we immediately sent out a Request for Qualifications (RSQ) for our responsive website and digital needs. This detailed proposal required a digital agency to create a branded responsive website complete with a content management system, intensive analytics tracking and tagging system, and top of the line on-page SEO strategies. We also requested the proposing firm to list other digital components that they could handle.
Being a governmental division of Volusia County, we poured through the proposals and were happy to have our board unanimously chose ITI-Digital. Our mobile Applications, Website, landing pages, and content management has never been better. What your team has done for our social media platforms in one year has been outstanding. We could not have selected a better company to align with our growing brand. Please let me know if you should need anything else as we are proud to call ITI-Digital our partner.”Debbie Meihls, Executive Director - NEW SMYRNA BEACH CVB
“Our website is cleaner and easier to use because of ITI’s quality work. ITI’s new digital strategies help us build partnerships and boost community involvement. Most of our partners simply can’t afford to have their own websites, so ITI’s website build and content strategy help our stakeholders tell their stories and share their unique message. It also allows them to be an active partner in the region’s tourism marketing efforts, ensuring buy-in and promoting growth.”Jane Powell, Visitor Center Manager - SANTEE COOPER COUNTY
“As a popular tourist destination with a wide array of events to offer our visitors, event calendar management had become a full time job. With the help of the ImGoing calendar plugin on our website, ThisIsCooperstown.com has eliminated data entry errors, and most importantly, we now save time and money. My team as well as the businesses the Destination Marketing Corporation represents, love this website feature. It’s easy to install and ITI Digital’s customer service is timely and courteous. Highly recommended!”Cassandra M. Harrington, Executive Director - Destination Marketing Corporation for Otsego County Serving both Otsego and Schoharie County Tourism Promotion
“Providing visitors with the best customer service and information is our number one priority. Whether we are doing that face-to-face or in the virtual world, we need the most cutting-edge tools to serve the needs of these potential customers. The Virtual Visitors Center platform gives us the technology to put the most up-to-date information about our tourism businesses in the hands of our visitors, no matter where they are.”Rosa Lee Jude, Director - Wytheville Convention & Visitors Bureau