ITI Digital works with destinations across the U.S. to promote economic development through tourism marketing for over 25 years in the domestic and international markets.
We believe exceptional experiences drive visitors, and their spending, to destinations. We align ourselves with the needs of the modern marketplace. Our teams’ leading- industry knowledge and commitment to best-in-class web design solutions, content and marketing strategies, makes us uniquely qualified to deliver customized services to our business partners.
Our team consists of expert digital marketers, designers, software engineers, social media specialists, content creators and managers. We deliver measurable results and help Travel organizations achieve their goals. Because of new technologies, the expectations of the target audiences, and the ever-growing demand for relevant and real-time content, we understand the need for bold new marketing strategies.
Our work includes unique SaaS solutions, website design and development, creating, implementing, and managing content and marketing strategies, such as SEO/SEM and social media management. We live and work by the motto that technological and lack of resources is the most significant trend that will offer organizations the biggest challenges and opportunities.These significant factors motivated our company to invest time and resources in to developing an industry-disrupting content software to help our business partners to accomplish their goals.
So what is the difference between ITI Digital other agencies? Experience, technology, and our proprietary software. What makes a website great is great content that will engage visitors and inspire travel. Connecting with millennials, gen-Xers, and baby boomers require a forward-thinking strategy. Our content delivery system and travel planning tools address the need and allow DMOs to shift from Content Managers and list management to Experience Manager.
A Personalized Experience
As a digital company focused on travel and tourism, we understand the importance of customer service. We have systems in place to manage and provide support. Our customer relations go beyond ticket systems. We offer a personalized experience to help solve specific issues quickly and effectively.
Our development team created a content software that uses popular API’s such as Facebook, Google, Instagram, Eventful, Eventbright integrating the social media posts, organization contact information, reviews with the website. Traditional listing pages are automated with dynamic content. No need to upload images, write descriptions, and always manage contact information. A win for our DMO’s, for the stakeholders and web visitors.
So, what is new?
DXM – destination experience management system. The system includes a dashboard where our system daily delivers dynamic content, a software that allows staff to manage the content and a Partner Portal with the expected features. The DXM can integrate with any CMS – custom or open-source such as WordPress.
Franci has over 25- years of travel industry experience in the domestic and intentional markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
Aline is the epitome of a tourism professional. Over the top smart (her left and right brain works!) she has a BA degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo, Brazil. With over ten years in the tourism industry, Aline’s experience is as diverse as her digital and marketing skills. she oversees all company operations and customer experience (CX) for SaaS development, digital marketing, and other projects. To explain this in simple terms, Aline is the bridge between our concepts, clients, and incredibly talented software engineers. Her energy and time are focused on working with the team to provide innovative solutions to our customers in the diverse tourism industry that includes DMOs, Vacation Rental Management Companies, and Hospitality.
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
Monica is an experienced sales professional with a demonstrated history of working in tourism. She’s been in your shoes before! She understands the opportunities and challenges DMOs face and will use the experience she has gained from her leadership roles in various associations to support her clients’ efforts and strengthen their partnerships. Monica also brings many accolades with her as she is a Certified Travel Industry Specialist (ABA), Tourism Marketing Professional (Southeast Tourism Society) and Certified Travel Professional (NTA).
Matt Grayson has been active in the travel industry for more than 20 years as an advocate, creator, marketer, and leader. He joins ITI Digital after nearly three years as President, Americas of Dragon Trail Interactive, a social media marketing and digital solutions agency focused on the Chinese outbound travel market. Matt also worked for NTA as Director of Industry and Government Relations. While at NTA, he led initiatives to preserve tourism funding and stressed the importance of tourism as an economic driver. He also served as the Executive Director of the Receptive Services Association of America (RSAA, now IITA) for 4 years, advocating for the importance of international travel and the provision of robust services and information for international travelers.
Larissa is a problem-solver who is never afraid to ask the questions needed to get the task done. She has a BA in Tourism Management and enjoys working closely with our travel brands on day-to-day activities that include, social media management, website content updates, and diverse campaigns on Google Ads, newsletters, and our proprietary software. Her commitment to our clients demonstrates her ability to deliver great results on behalf of ITI Digital.
John’s love of coding began with the first line he wrote in the C programming language, and while still in school he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his working career by tackling AngularJS, NodeJS, MongoDB, and more. Beyond the software skills he continues to acquire, he has learned to manage a team of individuals with different skills and different personalities to keep everything progressing in harmony.
Jenny is a skilled travel writer focusing primarily on cultural, food & wine, and lifestyle stories. As former Tourism Supervisor for the City of Aiken, South Carolina, Jenny truly understands the DMO goals and her passion for travel is evident in her work. Her diverse experience includes articles, e-newsletters, press-releases, and social media strategy and management.
Organization, commitment, creativity, details. This is what Janio always strives to bring to every project he designs. Janio understands the concept of each project and likes to give the best of himself in every design element, composing results that exceed our clients’ expectations. Janio’s focus on our team is to bring something new, and creative, making our clients smile with the new possibilities they are now able to see in and within every web project.
Joey loves the art of storytelling. For years, he wrote stories in magazines about life in New Orleans. Now, he helps clients tell their own stories. As a writer and editor, he has worked on projects with big names like Mastercard®, as well as small businesses still figuring out who they are. His work is mainly focused in the travel, hospitality and wellness industries, and includes creative storytelling, content strategy and digital marketing
“We are thrilled with our responsive website designed by ITI. The sites are attractive, user-friendly, and most importantly, producing positive results. The ITI team is a pleasure to work with and continues to exceed our expectations.”Sarah Husser, Former Executive Director - GORDON CVB
“The ImGoing SaaS has helped Gaston Tourism better educate visitors about the wide variety of events taking place in our destination. By aggregating real-time data, managed by our partner businesses, we can confidently provide the traveling public with the most recent and accurate event information available. ImGoing allows us to maximize our service delivery to both partners and visitors and we appreciate the great support of the ITI Digital team.
ITI’s website development for Gaston has been a fantastic experience. The team is thorough and forward-thinking. They listened to my needs and provided quality solutions that helped me and my team save valuable time while providing optimal user experiences for our website visitors.”Michael Applegate, CDME Director of Travel & Tourism - GASTON COUNTY, NC
“Upon arrival at the New Smyrna Beach Area Visitor’s Bureau, we immediately sent out a Request for Qualifications (RSQ) for our responsive website and digital needs. This detailed proposal required a digital agency to create a branded responsive website complete with a content management system, intensive analytics tracking and tagging system, and top of the line on-page SEO strategies. We also requested the proposing firm to list other digital components that they could handle.
Being a governmental division of Volusia County, we poured through the proposals and were happy to have our board unanimously chose ITI-Digital. Our mobile Applications, Website, landing pages, and content management has never been better. What your team has done for our social media platforms in one year has been outstanding. We could not have selected a better company to align with our growing brand. Please let me know if you should need anything else as we are proud to call ITI-Digital our partner.”Debbie Meihls, Executive Director - NEW SMYRNA BEACH CVB
“Our website is cleaner and easier to use because of ITI’s quality work. ITI’s new digital strategies help us build partnerships and boost community involvement. Most of our partners simply can’t afford to have their own websites, so ITI’s website build and content strategy help our stakeholders tell their stories and share their unique message. It also allows them to be an active partner in the region’s tourism marketing efforts, ensuring buy-in and promoting growth.”Jane Powell, Visitor Center Manager - SANTEE COOPER COUNTY
“As a popular tourist destination with a wide array of events to offer our visitors, event calendar management had become a full time job. With the help of the ImGoing calendar plugin on our website, ThisIsCooperstown.com has eliminated data entry errors, and most importantly, we now save time and money. My team as well as the businesses the Destination Marketing Corporation represents, love this website feature. It’s easy to install and ITI Digital’s customer service is timely and courteous. Highly recommended!”Cassandra M. Harrington, Executive Director - Destination Marketing Corporation for Otsego County Serving both Otsego and Schoharie County Tourism Promotion