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Case Study

Hopewell, VA

ITI Digital's DXP Events Calendar

Engagement Rate

82%

38% higher than the overall website engagement

Hopewell, VA enhanced its tourism site with ITI Digital’s Events Calendar, making it easier for visitors and residents to discover what’s happening around town. The real-time updates and intuitive layout led to increased engagement and positioned the site as a go-to resource for local events.

OBJECTIVES

Increase the number of events on the website

Enhance website visitor experience

Align strategies with local stakeholder interests

Optimize processes to save time and resources

CHALLENGES

Events Calendar
  • Content Management: Time-consuming manual sourcing and website input.
  • Difficulty in keeping events listings up-to-date.
  • Challenges in targeting and engaging diverse audience segments.

SOLUTIONS

Our Super Hero. The DXP Platform.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  •  

VISITOR WEBSITE METRICS

Events Calendar Page - 2024

+128%

Sessions

 +118%

Total users

WEBSITE ENGAGEMENT METRICS

Events Calendar Page - 2024

Views

2.2k

196% higher compared to the previous year

Engagement Rate

82%

38% higher than the overall website avg.

Since 2024, Hopewell/Prince George VA, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar.

Automation has reduced staff research and manual input by 90%, streamlining internal workflows and saving valuable time.

The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.

+650

Events Delivered with Automation in 2024

Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
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