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Case Study

Hopewell, VA

ITI Digital's DXP Events Calendar

Engagement Rate

79%

54% higher than the overall website engagement

Hopewell, VA enhanced its tourism site with ITI Digital’s Events Calendar, making it easier for visitors and residents to discover what’s happening around town. The real-time updates and intuitive layout led to increased engagement and positioned the site as a go-to resource for local events.

OBJECTIVES

Increase the number of events on the website

Enhance website visitor experience

Align strategies with local stakeholder interests

Optimize processes to save time and resources

CHALLENGES

Managing Destination Events
  • Time-consuming manual event collection from multiple sources
  • Difficulty keeping event details accurate and up to date
  • Missed opportunities to showcase the full range of happenings across the destination
  • Limited staff time to review, publish, and maintain listings
  • Difficulty helping visitors quickly find relevant events
  • Weak or inconsistent structure limits SEO performance and search visibility

SOLUTIONS

Our Super Hero. The DXP Platform.
  • Automated aggregation reduces manual sourcing and keeps listings current
  • Centralized platform to create, edit, approve, and publish events
  • Bulk editing tools streamline updates across large event inventories
  • AI Content Assistant enables scalable description creation and bulk enhancements
  • Filters, categories, and search improve event discovery for visitors
  • Structured, search-optimized event pages improve SEO performance and visibility

VISITOR WEBSITE METRICS

In partnership with Hopewell, VA marketing efforts, total sessions and users from organic traffic on the Events Calendar page increased in 2025 compared to the previous year.

+34%

Sessions

 +42%

Organic Users

Engagement metrics for the Events Calendar page in 2025

Views

4.5k

101% higher compared to the previous year

Engagement Rate

79%

54% higher than the overall website avg.

Since 2024, Hopewell/Prince George VA, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar.

Automation has reduced staff research and manual input by 90%, streamlining internal workflows and saving valuable time.

The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.

+680

Events Delivered Through Automation in 2025

Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
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