Events are the heartbeat of a destination. They inspire travel, fuel local economies, and make your destination the place to be. By leveraging The ITI Advantage, organizations can enhance their digital presence, streamline website content management, and engage web visitors with cutting-edge solutions.
Constantly entering and updating event details drains staff resources and increases errors.
Events are seamlessly integrated from trusted data sources, reducing manual effort and ensuring accuracy.
Relying on various submissions from local businesses often results in incomplete, outdated, or conflicting event details.
Organizations can easily update images, descriptions, and categories, maintaining brand consistency.
Without automated updates and SEO optimization, events may not get the exposure needed to drive attendance.
AI-driven optimization ensures events are discoverable, increasing organic traffic and engagement.
Standard CMS platforms offer little flexibility in curating and promoting key events that align with brand messaging.
Marketers can feature must-experience events, boosting attendance and aligning with promotional strategies.
ITI Digital’s Events Calendar automatically populates your website with comprehensive, real-time event data through trusted API integrations. Eliminate manual updates, simplify calendar management, and deliver accurate, engaging event information—enhancing visitor experience and establishing your site as the authoritative source for community happenings, all with minimal effort.
Powerful Features That Drive Engagement
Auto Content Delivery from Trusted Licensed Sources
Visitors can access accurate event listings—no manual updates are required from your team, unless you choose to make adjustments with our AI assistance. Our platform automatically keeps your Events Calendar current and relevant, guiding visitors directly to local events, boosting attendance, supporting local businesses, and delivering an engaging visitor experience.
AI-Powered Event Descriptions That Drive Engagement
Our AI-driven platform automatically generates compelling and informative event descriptions, saving time while improving content quality. By enriching listings with engaging summaries, key details, and optimized keywords, we ensure that events capture attention and rank higher in search results. This not only boosts organic visibility but also enhances user engagement, leading to increased attendance and social shares
Event Categorization & Tagging
Organizations benefit from advanced event categorization by systematically grouping events by location, audience, or theme. This structured approach enhances discoverability, ensures visitors quickly find relevant content, improves user satisfaction, and drives stronger participation, boosting event attendance and creating a better, more engaging overall experience for visitors and local communities. fostering better participation and satisfaction.
Web Accessibility Compliance
We recognize the importance of the Americans with Disabilities Act (ADA), requiring organizations to make products and services accessible to everyone. Through targeted HTML adjustments, we’ve addressed critical accessibility improvements within ITI Digital’s DXP, including structural elements, interactive buttons, and overall navigation—ensuring a fully inclusive digital experience for all users.
Event-Focused Itineraries
Seamlessly integrates with ITI Digital’s trip planning tools, creating personalized itineraries that incorporate events. Enhance visitor engagement across multiple devices, extend event visibility and impact, and strategically leverage your event content to increase attendance, visitor satisfaction, and overall usage across your organization's entire digital presence and marketing channels.
Multi-Channel Distribution - Publish Events Anywhere, Anytime
With a click of a button, publish events across websites, mobile apps, and other approved platforms, maximizing exposure. Choose from user-friendly layouts such as full calendars or scrolling lists. Easily customize branding, navigation styles, and category-specific views—ensuring consistent, professional event promotion, greater visibility, and simpler management without needing technical expertise.
Social Sharing Integration
Visitors can share events across major social media platforms, expanding reach and increasing visibility beyond traditional marketing channels. User-generated promotion enhances event credibility and drives organic traffic as attendees share experiences with their networks. This seamless sharing capability turns visitors into brand advocates, amplifying exposure and attracting new audiences to the destination.
One-Click Calendar Integration
With a single click, users can add events directly to their personal calendars, ensuring they never miss out on must-attend experiences. This feature enhances event planning by providing timely reminders and syncing seamlessly across devices. By improving convenience and organization for attendees, destinations see higher engagement, stronger event participation, and a more streamlined visitor experience.
Features Organizations Love 
Empower your team with full editorial flexibility to enhance event listings. Easily customize content, add or update images, create relevant categories, highlight priority events, and utilize built-in AI assistance, ensuring accurate, engaging, and timely event information tailored to your audience’s interests and your organization’s strategic marketing goals.
Receive dynamic, accurate event content tailored specifically to defined geographic locations, delivered directly into the modules within your DXP. Retain complete organizational control—review, customize, and approve content before publishing. Eliminate manual updates, minimize errors, save staff resources, and enhance audience engagement through consistently fresh, targeted event information.
The DXP Dashboard provides multiple opportunities to generate additional revenue by strategically highlighting your business sponsors and partners. Showcase local businesses, promote sponsored placements, and leverage targeted visibility to create measurable value. Strengthen partnerships and directly contribute to your organization’s financial sustainability and ongoing community engagement efforts.
Easily export event details into professionally branded, print-ready PDFs directly from your DXP. Select events by date, category, or individually, ensuring convenient, accurate, and visually appealing materials suitable for immediate distribution. Streamline your workflow, maintain brand consistency, and effectively support marketing, outreach, and visitor service activities with minimal effort.
The Events Calendar eliminates manual event updates, significantly streamlining your workflow and reducing staff effort by up to 90%. Improve accuracy, minimize errors, and free your team to focus on strategic initiatives and high-value tasks—transforming event management into an efficient, accurate, and effortless organizational strength.
Rapidly generate detailed, captivating event descriptions powered by OpenAI. Reduce workload, minimize staff effort previously dedicated to manual content creation, and ensure consistent, compelling, high-quality event information. Streamline the description-writing process, improve accuracy, and elevate audience engagement through efficient, AI-driven support that strengthens your content strategy.
Features Visitors Love
Deliver a seamless experience through personalized content, intuitive navigation, and real-time event updates, helping visitors effortlessly explore, discover, and fully immerse themselves in memorable local experiences.
Users easily filter and organize events by date and category, effortlessly planning their experiences. Intuitive navigation helps visitors quickly discover relevant activities, enhancing satisfaction, driving deeper engagement, and ensuring visitors always find exactly what interests them most, creating an enjoyable, stress-free planning experience.
Access to nearby restaurants, hotels, and attractions helps visitors plan every aspect of their journey. This allows for cross-promotion of local businesses and increased time on page.
Visitors conveniently save essential events directly to their personal calendars (iCal or Google Calendar). This simple action increases the likelihood of visitors attending, transforming casual interest into confirmed plans, boosting overall participation, and helping events become a priority on visitors’ schedules.
Effortless
Automated Updates: Say goodbye to manual content management—real-time updates ensure fresh, accurate event listings without staff intervention
Intelligent
AI-Powered Content Optimization: Enhances event descriptions, imagery, and categorization for maximum engagement.
Always-On
Real-Time Data Feeds: Ensures your event calendar stays updated 24/7 with accurate and relevant information.
Testimonials
"ITI Digital is an ideal partner due to their expertise and experience in digital solutions, providing innovative features like automated updates and dynamic event categorization. Their customization and flexibility ensured the calendar met our specific needs, and their strong communication and ongoing support have been invaluable throughout the project."
Visit Statesboro, GA
“The Events Calendar has saved our team hours per week we used to spend scouring the internet and our partners’ social media channels for upcoming events. Now we can use that time to further amplify our partners’ events. While not every single event gets pulled, the Events Calendar Module allows us to have more events on our online calendar than ever before and the dashboard has made scouring event information in our destination so much simpler.”
Destination Bryan, TX
"We love the ease of having a great variety of events automatically populated into our website, instead of searching and manually adding events on a daily basis. The calendar is making the Bureau more of the local events go-to for our partner organizations, as other non-profit organizations are pulling from our calendar, instead of duplicating services. The software is very user friendly for all levels of computer skills and easy to use! We are also enjoying the new AI features provided with the platform."
Quincy Area CVB - IL
"We are very pleased with ITI Digital's Calendar of Events widget, as well as the team's attention to detail and customer service. They walked us through implementing the calendar and were always quick to respond when adjustments needed to be made. The calendar has been an incredible asset to our website. We are able to share more events, farther in advance than ever before. An investment in the ITI Digital Calendar of Events widget was truly an investment in the success of our partners and community."
Paducah, KY CVB
“We just launched our calendar, and I'm really pleased with the results. My board was impressed with the number of events we were able to show. One remarked that she thought it was a great value for the money - as a staff person, that's always nice to hear!"
Smyth County, VA
“We love the ITI Digital Event Calendar Widget! For years, we struggled to gather local events and manually input them into our destination’s calendar. We tried various methods to collect this event information. We worked to educate groups to submit their own information, patrolled websites, and social media gathering as much information as possible. These methods were extremely time-consuming and sometimes an inaccurate way to gather event information for our calendar. Since utilizing the ITI Digital Event Calendar, our online calendar is robust with a variety of events, up-to-date with the best information available, while being easy and quick to collect.”
Fort Dodge IA Convention & Visitors Bureau
Absolutely. Our platform seamlessly integrates with every major website provider, ensuring compatibility with your current setup effortlessly.
Our platform reduces manual input by up to 90%, thanks to automated aggregation and intelligent filtering options. Your team can spend less time hunting down events and more time approving and curating the content that matters most to your destination.
Yes. Through the DXP, your team can review, edit, categorize, and approve events before publishing. You have complete content management control, ensuring accuracy, relevance, and alignment with your branding.
The calendar keeps your site dynamic and engaging by continuously adding fresh, locally relevant event content. Combined with its user-friendly design and interactive features, it encourages visitors to stay longer, explore more pages, and return often, boosting overall engagement and interest in your destination.
Our Digital Experience Platform
Eight Integrated Content and Marketing Solutions
Automated Events Calendar
Our premier Events Calendar delivers dynamic, real-time event listings—boosting attendance, increasing visitor spending, and positioning events as powerful catalysts for local economic growth.
Smart Business Listings
Automatically maintain accurate business profiles using trusted data from Google and other premium sources. Effortlessly ensure that visitors consistently access up-to-date information, boosting site engagement.
AI TravelBuddy Chatbot
The 24/7 online AI-powered destination specialist that lives on your website. Seamless website integration, knowledge-based, branding, and multi-lingual support, with instantaneous translation.
GPS-Enabled Itinerary Library
Effortlessly create and publish GPS-enabled itineraries showcasing hidden gems and tailored experiences, engaging visitors and promoting targeted, interest-based destination exploration.
AI-Powered Trip Planner
Real-time itinerary planning tool with automated event info, business hours, reviews, and interactive maps—perfect for groups, FAM trips, and individual travelers.
Instagram UGC
Tell your destination’s authentic story through visitor-generated Instagram visuals, building credibility, driving engagement, and inspiring new travelers to explore.
Places and Events PLUS
Connect events and places to boost visitor engagement, increase event attendance, and drive visitor spending that supports local businesses.
Destination Mobile App
By combining storytelling, interactive maps, gamification, and relevant content available 24/7, your app becomes a powerful tool to inspire travelers at every stage of the journey.
We'll send you only nice newsletter with industry insights. No spam.
For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
© ITI Digital LLC. All Rights Reserved.
