98% higher than the previous year (2023).
Page views
98% higher than the previous year (2023).
Champaign County, IL saw a 98% year-over-year increase in page views—reaching 159,000—after implementing ITI Digital’s DXP to automate over 2,000 events. This hands-free approach allowed the destination to consistently deliver timely, engaging content that kept visitors exploring longer and returning more often, all while reducing the workload for staff.
OBJECTIVES
DXP Events Calendar
Events Calendar Page - 2023
Compared to the previous period.
+63%
Sessions
+68%
Total Users
Events Calendar Page - 2023
Avg. Session Durantion
2:58 min
16% higher than the overall website avg.
Events calendar page views
159K
98% higher than the previous year.
Since 2023, Champaign County, IL, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar.
Automation allowed to reduce staff research and manual input for events content by 90%.
The Events Page drives higher engagement and longer session durations compared to the website’s static pages.
The Events Calendar is the highest-traffic page on the website.
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