Case Study

Champaign County, IL

ITI Digital's DXP Events Calendar

Page views

159K

98% higher than the previous year (2023).

Champaign County, IL saw a 98% year-over-year increase in page views—reaching 159,000—after implementing ITI Digital’s DXP to automate over 2,000 events. This hands-free approach allowed the destination to consistently deliver timely, engaging content that kept visitors exploring longer and returning more often, all while reducing the workload for staff.

OBJECTIVES

Increase the number of events on the website.

Enhance website visitor experience

Align strategies with local stakeholder interests.

Optimize processes to save time and resources.

CHALLENGES

Event management limitations that impact efficiency and relevance.
  • Events calendar management time
  • A limited number of available events
  • Lack of data accuracy and relevance
  • Static content with no dynamic interaction
  • Reliance on event organizers to provide up-to-date information

SOLUTIONS

DXP Events Calendar

  • Events are Auto-delivered to the existing website via API
  • Real-time Updates
  • GPS enabled
  • Search Engine Optimized

VISITOR WEBSITE METRICS

Events Calendar Page - 2023

Compared to the previous period.

+63%

Sessions

+68%

Total Users

WEBSITE ENGAGEMENT METRICS

Events Calendar Page - 2023

Avg. Session Durantion

2:58 min

16% higher than the overall website avg.

Events calendar page views

159K

98% higher than the previous year.

Since 2023, Champaign County, IL, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar.

Automation allowed to reduce staff research and manual input for events content by 90%.

The Events Page drives higher engagement and longer session durations compared to the website’s static pages.

The Events Calendar is the highest-traffic page on the website.

+2,000

Events Delivered with Automation in 2023

Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.