Engagement Rate
126% higher than the overall website avg.
After adopting ITI Digital’s automated Events Calendar, Mercer County, WV saw an impressive 85% on-page engagement rate. The streamlined event display made it easier for users to find things to do—boosting interaction and reducing bounce rates. With minimal staff effort, the tourism team now delivers dynamic, up-to-date content that keeps visitors coming back.
OBJECTIVES
Events Calendar Page - 2024
+90%
Total Users
+42%
Views
Events Calendar Detail Pages - 2024
Avg. Session Durantion
2:37 min
121% higher than the overall website avg.
Engagement Rate
85.5%
126% higher than the overall website avg.
Since 2021, Mercer County, WV, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar.
Automation allowed to reduce staff research and manual input for events content by 90%.
The Events Page drives higher engagement and longer session durations compared to the website’s static pages.
The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.
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For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
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