Engagement Rate
45.2% higher than Previous year avg.
Montgomery, VA leveraged ITI Digital’s DXP Itinerary Modules and content automation to deliver tailored, engaging visitor experiences. The result: increased website interaction and significant time savings for staff through streamlined content management.
OBJECTIVES
Itineraries Library Page - January - December 2024
+93%
Total Users
+81%
Sessions
Itineraries Library Page - January - December 2024
Avg. Session Durantion
2:31 min
60.64% higher than the overall website avg.
Engagement Rate
87.92%
45.2% higher than Previous year avg.
Since 2023, Montgomery County, VA Tourism has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Itinerarires
The ITI Digital’s Itineraries Pages consistently display higher engagement levels on the website pages compared to pages with static content.
ITI Digital delivers real-time updated business listings, enabling the DMO to create curated suggested itineraries that include reviews, hours of operation, and notes between points of interest.
GPS-enabled maps: Help travelers navigate with ease and discover nearby attractions, dining, and experiences in real time.
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For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
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