Engagement Rate on Events Detail Pages
86% higher than overall website avg.
Smyth County, VA implemented ITI Digital’s Events Calendar to showcase local happenings with minimal staff input. Through automated content updates and real-time event feeds, the county saw increased website traffic and deeper community engagement—while significantly reducing the time required to maintain an up-to-date calendar.
OBJECTIVES
Events Calendar Page - January - June 2024.
+33%
Total Users
+34%
Sessions
Events Detail Pages - January - June 2024.
Events Calendar Pageview
6.3k
31% higher higher compared to the previous year
Engagement Rate
94%
86% higher than the overall website avg.
Since 2022, Smyth County, VA, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Automated Events Calendar
Automation allowed to reduce staff research and manual input for events content by 90%
Month after Month, the Visit Smyth County, VA events page grows and engages visitors, including organic traffic growth
The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.
We just launched our calendar, and I’m really pleased with the results. My board was impressed with the number of events we were able to show. One remarked that she thought it was a great value for the money – as a staff person, that’s always nice to hear!
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