Engagement Rate
13% higher than the overall website avg.
Sumner County, TN implemented ITI Digital’s Places module to automate their business listings, enabling the creation of new website pages and categories aligned with diverse visitor interests. This scalable approach allowed the tourism team to showcase more of what the destination offers—without the manual workload—enhancing both content depth and user engagement across the site.
OBJECTIVES
Business Listings Pages - 2024
+179%
Views
+119%
Total Users
Business Listing Pages - 2024
Avg. Session Durantion
2:18 min
40% higher compared to previous year
Engagement Rate
97%
13% higher than the overall website avg.
+40 webpages featuring automated Google business listings, including images, Google Reviews, Nearby Places, GPS mapping, and directions!
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
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For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
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