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Case Study

Sumner County, TN

ITI Digital’s DXP Business Listings

Engagement Rate

97%

13% higher than the overall website avg.

Sumner County, TN implemented ITI Digital’s Places module to automate their business listings, enabling the creation of new website pages and categories aligned with diverse visitor interests. This scalable approach allowed the tourism team to showcase more of what the destination offers—without the manual workload—enhancing both content depth and user engagement across the site.

OBJECTIVES

Offer relevant content to visitors

Enhance website visitor experience

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Keeping Up with Business Listings
  • Inefficient collaboration with local businesses and stakeholders to improve the overall visitor experience.
  • Lack of user-generated content and reviews to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest.

SOLUTIONS

Our Super Hero. The DXP Platform.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  •  

VISITOR WEBSITE METRICS

Business Listings Pages - 2024

+179%

Views

+119%

Total Users

WEBSITE ENGAGEMENT METRICS

Business Listing Pages - 2024

Avg. Session Durantion

2:18 min

40% higher compared to previous year

Engagement Rate

97%

13% higher than the overall website avg.

Since 2023, Sumner County has enhanced its online presence with ITI Digital’s Itineraries, offering visitors a dynamic, real-time experience that goes beyond static content.
Pages featuring ITI Digital’s DXP modules show increased visitor interaction and stronger on-site engagement.
Automation has reduced staff research and manual input by 90%, streamlining internal workflows and saving valuable time.

+600

Approved Places delivered through automation.

+40 webpages featuring automated Google business listings, including images, Google Reviews, Nearby Places, GPS mapping, and directions!

Minimizes reliance on business owners: Automated updates replace manual input, improving consistency and accuracy across listings.

Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.

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