The Trip Planning Upgrade That Boosted Site Engagement for Yazoo County, MS

Case Study

Yazoo County, MS

ITI Digital’s DXP Trip Planner

Engagement Rate

89,6%

144,8% higher than the overall website avg.

Yazoo County, MS elevated its visitor experience with ITI Digital’s AI-powered Trip Planner. By offering tailored itineraries based on traveler interests, the destination provides a more personalized and interactive way to explore. This smart feature not only boosts engagement but also encourages deeper discovery of local attractions—all with minimal effort from the tourism team.

OBJECTIVES

Offer relevant content to visitors

Enhance website visitor experience

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Keeping Business Listings Updated for a Seamless Trip Planning Experience

Inefficient collaboration with local businesses and stakeholders to improve the overall visitor experience.

Static pages and a lack of interactive features contributed to low user engagement.
Incomplete or outdated information about local attractions, landmarks, and points of interest.

SOLUTIONS

Our Super Hero. The DXP Platform.

The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
Content Management Control – With access to the DXP – Digital experience Platform DMO staff can edit, approve, and publish business listings directly to the website.

VISITOR WEBSITE METRICS

Trip Planner Page January - June 2024

+150%

Total Users

+148%

Sessions

WEBSITE ENGAGEMENT METRICS

January - June 2024

Avg. Session Durantion

01:39 min

48% higher than the previous period

SESSIONS

80K

42% higher than the preious period.

Since 2022, Yazoo County, MS has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Itinerarires.

The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.

ITI Digital delivers business listings that are updated in real-time allowing the website user to create customized trips. The source of points of interest in the Google Places API.

+270

Places Delivered with Automation since March 2022

Smart trip planning: AI-powered tools suggest multi-day itineraries tailored to visitors’ preferences, making trip planning faster and more personalized.

Supports group travel: The trip planner helps attract and assist group travelers by offering coordinated, customizable plans for shared interests and schedules.

Enhances visitor center services: Staff can use the trip planner to quickly generate personalized itineraries, improving in-person assistance and boosting visitor satisfaction.

Because of the automatic delivery, we easily find businesses we may not have even known about. All we have to do is organize them based on their brand. Having the Trip Planner module makes it easier for people to navigate through what Yazoo County has to offer.

Madisyn Cummins

Communications Coordinator

Yazoo County Convention & Visitors Bureau

DMOs

Parks & Heritage