Instagram User-Generated Content (UGC) is invaluable for Destination Marketing Organizations because it offers authentic, visitor-driven perspectives of a destination. This content not only enhances credibility and trust but also provides a diverse showcase of experiences, directly influencing potential visitors' perceptions and decisions.
Outdated photo galleries make websites feel stale and less appealing to visitors looking for fresh, inspiring visuals.
Publish fresh, engaging Instagram content into your site automatically, keeping your visuals current and relevant without extra work.
Stock photos can feel generic and fail to capture the true spirit and energy of the destination.
Feature real photos from real visitors to create a genuine connection and showcase the destination’s true experiences.
Constantly creating new website content drains time, budget, and internal resources from marketing teams.
Save time and resources by letting the UGC module curate and update galleries automatically, eliminating the need for constant manual updates.
Without showcasing real visitor experiences, destinations lose opportunities to build community and social proof.
Highlight visitor-generated content to build trust, inspire new travelers, and encourage more social sharing about your destination.
Your website is your organization’s most powerful marketing tool. ITI Digital’s Instagram UGC Module helps you transform your site into a vibrant, ever-evolving showcase of real experiences shared by visitors.
By curating and displaying user-generated Instagram content, your team can highlight authentic moments, drive engagement, and strengthen your destination’s brand—all without the need for constant manual updates. With seamless integration into our Digital Experience Platform (DXP), the UGC module makes it easy to keep your website dynamic, inspiring, and reflective of the community you represent.
Management Features Organizations Love 
Save time with automatic syncing to your approved Instagram @accounts or #hashtags, keeping your website galleries constantly refreshed without manual uploads.
Key Features Visitors Love
Visual
Harness the power of visual storytelling and display it on your tourism website. Instagram is a powerful visual social media channel used by travelers to share their destination experience.
Discover
Allow visitors to get inspired and discover the destination through the powerful visuals provided by Instagram visitors and local businesses.
Multi-Audience
Energize your website with images and engage multiple audiences with dynamic and engaging content segments, such as sports teams and corporate groups.
Testimonials
“I can’t stress enough how much we love ITI Digital social media strategy and UGC content. The Instagram libraries bring visuals to our website, telling Perry's story and engaging local businesses. Their team is also incredibly thoughtful & don’t miss anything. We appreciate the care they put into our work.”
Absolutely. Our platform seamlessly integrates with every major website provider, ensuring compatibility with your current setup effortlessly.
User-generated content brings authenticity and relatability to your website. It helps showcase real experiences, builds trust with travelers, and boosts engagement by turning your visitors and locals into your best storytellers.
Our Digital Experience Platform
Eight Integrated Content and Marketing Solutions
Automated Events Calendar
Our premier Events Calendar delivers dynamic, real-time event listings—boosting attendance, increasing visitor spending, and positioning events as powerful catalysts for local economic growth.
Smart Business Listings
Automatically maintain accurate business profiles using trusted data from Google and other premium sources. Effortlessly ensure that visitors consistently access up-to-date information, boosting site engagement.
AI TravelBuddy Chatbot
The 24/7 online AI-powered destination specialist that lives on your website. Seamless website integration, knowledge-based, branding, and multi-lingual support, with instantaneous translation.
GPS-Enabled Itinerary Library
Effortlessly create and publish GPS-enabled itineraries showcasing hidden gems and tailored experiences, engaging visitors and promoting targeted, interest-based destination exploration.
AI-Powered Trip Planner
Real-time itinerary planning tool with automated event info, business hours, reviews, and interactive maps—perfect for groups, FAM trips, and individual travelers.
Instagram UGC
Tell your destination’s authentic story through visitor-generated Instagram visuals, building credibility, driving engagement, and inspiring new travelers to explore.
Places and Events PLUS
Connect events and places to boost visitor engagement, increase event attendance, and drive visitor spending that supports local businesses.
Destination Mobile App
By combining storytelling, interactive maps, gamification, and relevant content available 24/7, your app becomes a powerful tool to inspire travelers at every stage of the journey.
We'll send you only nice newsletter with industry insights. No spam.
For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
© ITI Digital LLC. All Rights Reserved.
