Founder and CEO
Franci has over 25- years of travel industry experience in the domestic and intentional markets. Her percipience and the core that drives the vision for the company are derived from this experience in the travel industry that is focused on accomplishing goals, drive profits for an organization, and a relentless focus on guest and visitor experience. A total commitment to excellence. ITI Digital focused its energy, resources, and investment in digital marketing since 2006. With the support of a motivated and a uniquely qualified and diverse team of digital marketers and software engineers, ITI Digital delivered a number of “firsts'” and “best in class” in the travel and tourism industry.
Vice President, Digital Strategy
A fifteen-year tourism industry veteran, Aline oversees all company operations and customer experience for SaaS and website development, and other client products. A native of Brazil, she has a Bachelor’s degree in Tourism from Universidade Federal de São Carlos in Sorocaba, São Paulo. Early in her career, while in Brazil, she worked for their largest exchange students tour operator, and a Preferred Hotels® resort located in Sao Paulo. This multifaceted experience in the travel industry enriched Aline’s understanding of visitors and guests’ needs at every level of their experience. At ITI Digital, she oversees the delivery of all digital projects such as websites, mobile applications and marketing campaigns. She also directs the product development strategy of our industry-leading SaaS content solutions, driving ITI Digital's brand awareness and growth across travel verticals. She has been a part of our company for over 10 years.
Lead Software Engineer
Introducing our MVP – Randy Gong, senior software developer, team leader, and Scrum master. Great software is developed with an engineer who has the vision and passion for what he does. Writing code and “connecting the dots,” is great. Writing code that does not break is brilliant. Master in software engineering, graduated from the University of York, UK. Over 10 years of software development experience, has participated in the R & D of a couple of large-scale ERP systems. Interested in full-stack development technologies, DevOps, and the research on Agile Software Development. Committed to driving the integration of software requirements and development to achieve business values.
Director of Sales
An experienced sales professional and leader, Monica has worked in various tourism industry roles throughout her three-decade career including as a group sales manager for a small DMO and building a direct sales business. She has also cultivated her sales experience with other private companies and industries. She recognizes how software systems can enhance performance and contribute to digital experience that expand the economic impact of tourism for destinations. A consummate learner, Monica has received several professional designations including Certified Travel Industry Specialist for the American Bus Association, Tourism Marketing Professional (Southeast Tourism Society), and Certified Travel Professional through the National Tour Association. When Monica is living her best life you will find her with her family; she is married and has three children and two grandchildren.
Sales Account Executive
With over two decades of experience in business management, sales, marketing, tourism, and economic development, Shannon has spent her career helping communities grow, organizations thrive, and leaders rise to their full potential. After serving as President/CEO of a rural Chamber of Commerce, she transitioned into a new chapter—partnering with ITIDigital to deliver innovative marketing solutions to chambers, tourism agencies, and economic development organizations across the country.
Sales Account Executive
Mitchell Knox has spent his entire career creating and marketing internet tools and has been in software since the internet’s early days. His greatest joy is seeing problems solved using inventive technologies and new ideas. Mitch has a Bachelor of Science in Computer Systems Architecture which is the foundation of his passion for technology and particularly for web software. He has worked in SaaS (web-based Software as a Service) for over twenty years – almost the entire history of SaaS since its debut in 1999. Mitch joined ITI Digital in 2024 and works with marketing and sales to reach more customers who can benefit from ITI’s cutting edge tools.
Lead Sales Development Representative
Kathleen brings five years of experience to the ITI Digital team. Previously, she served for three years Sales and Marketing Representative for Techtronic Industries, selling multiple power tool brands in four Home Depot locations. She helps expand ITI’s client base, working in four states to sell the company’s unique digital products to the travel and tourism industry. She holds a Bachelor’s degree in Marketing from Louisiana State University. Kathleen currently lives in Mobile, Alabama with her family and dog.
Business Development Representative
Brittany comes to ITI Digital with 20 plus years of customer service experience in multiple business areas, primarily sports and hospitality. She will be maintaining and developing client relationships for the ITI Digital team. She holds a Bachelor’s degree in Sport Management with a Business minor from the University of Tennessee. In her spare time, you will find her coaching basketball or building a Lego set. Brittany currently lives in Nashville, Tennessee with her furbabies, Jack & RC Biscuit.
Client Training Specialist
Peter brings a passion for travel to his position, seeking to build solid relationships and provide client support for ITI products and services. With the goal of establishing a positive ITI experience for all clients that results in consistent product renewals, Peter spends his time learning about clients and how ITI can add value to their customer’s bottom line. He lives in Daytona Beach with his trusty German Shepherd, Sam.
Technical Support Specialist
With a background in customer service, helpdesk management, software development testing, and teaching, Evan joins the customer support team at ITI Digital. Evan is available to answer questions, demonstrate features, troubleshoot issues, and coordinate with the rest of the ITI Digital team to get problems fixed and improve the features and functionality of the systems we build. Evan lives in Pittsburgh, Pennsylvania with his wife and daughter, he is also a passionate photographer and musician.
Digital Marketing Specialist
Native to Brazil, Larissa has been in the Tourism industry for over 8 years. Her academic background includes a Bachelor’s degree in Tourism from Universidade Federal de São Carlos, a scholarship for the International Qualification Program at Newcastle College in the UK, and a Master Business in Administration in Digital Business from Universidade de São Paulo. Her experience includes travel sales, customer service, consulting, business development and digital marketing specializing in Tourism. Passionate for Destination Marketing, her role in ITI Digital encompasses digital marketing strategy and project management. She is part of our marketing team to make sure your projects' results will be driven and help your organization achieve its goals.
Digital Marketing Assistant
Native to Brazil, Larissa has been in the Tourism industry for over 8 years. Her academic background includes a Bachelor’s degree in Tourism from Universidade Federal de São Carlos, a scholarship for the International Qualification Program at Newcastle College in the UK, and a Master Business in Administration in Digital Business from Universidade de São Paulo. Her experience includes travel sales, customer service, consulting, business development and digital marketing specializing in Tourism. Passionate for Destination Marketing, her role in ITI Digital encompasses digital marketing strategy and project management. She is part of our marketing team to make sure your projects' results will be driven and help your organization achieve its goals.
Quality Assurance Engineer
With a strong background in software testing and meticulous attention to detail, Patricia has contributed to the technology landscape as a QA Engineer contracted through BetterQA, a partner of ITI Digital. With a keen eye for detail, a passion for problem-solving, and a drive for excellence, Patricia Broscaru continues to make significant contributions to the software testing field, solidifying her reputation as a reliable and skilled QA Engineer. Over the years, Patricia has been instrumental in ensuring the quality and reliability of various projects, including a form-based web platform, a car-sharing platform, a tracking delivery platform, and an add-on for Microsoft Word. Her expertise spans from manual testing to API, mobile, and automation testing using tools like Jira, TestRail, BrowserStack, Cypress, Postman, GitHub, and many others. Patricia’s proficiency in identifying, documenting, and resolving issues has been pivotal in maintaining project timelines and delivering high-quality software. Beyond her technical skills, Patricia is known for her proactive approach, cooperative attitude, and ambition for continuous improvement. Her ability to communicate effectively with cross-functional teams demonstrates her commitment to collaboration and project success. Currently, she ensures the quality of our software from test planning to actual testing, conducting automated tests, bug tracking, and management within the development team.
Full Stack Senior Developer/WordPress
John’s love of coding began with the first line he wrote in the C programming language, and while still in school he mastered Java, PHP, Python, Ruby, and more. His passion for learning new things served him well as he began his working career by tackling AngularJS, NodeJS, MongoDB, and more. Beyond the software skills he continues to acquire, he has learned to manage a team of individuals with different skills and different personalities to keep everything progressing in harmony.
Full Stack WordPress/Javascript Developer
Rajesh is an enthusiastic software developer having expertise in WordPress, JavaScript frameworks, HTML, CSS, BootStrap, MySQL, etc. He is a problem solver and a team player that has worked with us for the last year and a half on many different client projects. He quotes “I always thrive to learn new technologies and frameworks. I believe in doing things right in the first place”.
Software Engineer/.NET/Javascript
Video Editor Contributor
With over a decade of experience in marketing, Beatriz brings a wealth of expertise in creating digital artwork and video editing. Passionate about both marketing and tourism, she has spent the last three years specializing in content creation for social media, staying at the forefront of industry trends to deliver engaging and relevant content. Native to Brazil, Beatriz also has five years of experience in the tourism industry. This background includes comprehensive knowledge in customer service, travel sales, and travel concierge services. At ITI, Beatriz is responsible for creating videos for social media channels. Her goal is to craft content that accurately represents the client's identity and effectively communicates their messages in an engaging and interactive manner.
Social Media Writer
Nebraska born and raised, Nora moved to NYC over a decade ago and was quickly bit by the travel bug personally and professionally. She promoted NYC Tourism for 6 years and currently produces the “Local Farey Tales” podcast where each episode tells the tale of a beloved regional food she has discovered while exploring all 50 states and beyond. Now living in Los Angeles, she has contributed as a social media content creator for organizations like Nebraska Coast Connection, Los Angeles Breakfast Club, and now ITI Digital.
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For over 30 years, ITI Digital has worked with destination leaders to promote economic development, tourism, and strengthen communities in the domestic and international markets.
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