PEP is not just a feature; it's a unique content solution and marketing strategy that enhances the attractiveness and utility of DMO websites. Seamlessly integrating event information with nearby places, including hotels and restaurants, PEP presents a significant advantage for business owners by directly linking their services to events, influencing economic growth through connections with local businesses.
Revolutionizing Content Strategy
For Destination & Community Websites
Users can view nearby places and events within a default two-mile radius, making it easy to explore what’s immediately around them. For those looking to broaden their experience, the search range can be expanded up to 15 miles. This flexibility helps visitors quickly find dining, attractions, and activities that fit their plans, while encouraging deeper exploration of the destination.
When users start by exploring an event, they can easily discover nearby places to visit, such as restaurants, attractions, and shops. This connection encourages visitors to extend their stay and experience more of the destination. By linking events to nearby points of interest, destinations can naturally cross-promote businesses and drive greater economic impact from each visitor interaction.
Start from any place of interest and easily find events happening nearby. Whether visiting a museum, park, or restaurant, users can see real-time events around that location, helping them plan more activities without extra searching. Places & Events Plus connects points of interest with local events to make exploration simple and efficient.
Every event leads to new discoveries and every visit becomes a memorable journey.
Enriches the site’s content, making it a more engaging and resourceful destination. This integration simplifies the user journey and significantly boosts the website’s appeal as a comprehensive planning tool, thereby elevating its overall value and effectiveness.
Consolidating event information and Places on the same page, significantly streamlines trip planning. This efficiency saves time and enhances the planning experience by presenting all essential resources at a glance.
Testimonials
"ITI Digital is an ideal partner due to their expertise and experience in digital solutions, providing innovative features like automated updates and dynamic event categorization. Their customization and flexibility ensured the calendar met our specific needs, and their strong communication and ongoing support have been invaluable throughout the project."
Visit Statesboro, GA
“The Events Calendar has saved our team hours per week we used to spend scouring the internet and our partners’ social media channels for upcoming events. Now we can use that time to further amplify our partners’ events. While not every single event gets pulled, the Events Calendar Module allows us to have more events on our online calendar than ever before and the dashboard has made scouring event information in our destination so much simpler.”
Destination Bryan, TX
"We love the ease of having a great variety of events automatically populated into our website, instead of searching and manually adding events on a daily basis. The calendar is making the Bureau more of the local events go-to for our partner organizations, as other non-profit organizations are pulling from our calendar, instead of duplicating services. The software is very user friendly for all levels of computer skills and easy to use! We are also enjoying the new AI features provided with the platform."
Quincy Area CVB - IL
"We are very pleased with ITI Digital's Calendar of Events widget, as well as the team's attention to detail and customer service. They walked us through implementing the calendar and were always quick to respond when adjustments needed to be made. The calendar has been an incredible asset to our website. We are able to share more events, farther in advance than ever before. An investment in the ITI Digital Calendar of Events widget was truly an investment in the success of our partners and community."
Paducah, KY CVB
“We just launched our calendar, and I'm really pleased with the results. My board was impressed with the number of events we were able to show. One remarked that she thought it was a great value for the money - as a staff person, that's always nice to hear!"
Smyth County, VA
“We love the ITI Digital Event Calendar Widget! For years, we struggled to gather local events and manually input them into our destination’s calendar. We tried various methods to collect this event information. We worked to educate groups to submit their own information, patrolled websites, and social media gathering as much information as possible. These methods were extremely time-consuming and sometimes an inaccurate way to gather event information for our calendar. Since utilizing the ITI Digital Event Calendar, our online calendar is robust with a variety of events, up-to-date with the best information available, while being easy and quick to collect.”
Fort Dodge IA Convention & Visitors Bureau
PEP turns your Events page into a dynamic discovery tool. By integrating it with local Places, you increase visitor engagement, extend time on site, and help travelers explore more of what your destination offers—all from one interactive section.
PEP is available as a premium feature add-on for ITI Digital clients with both the Places and Events modules. It works by layering the two systems together through our DXP, unlocking new content combinations and marketing opportunities.
Yes. Visitors can search for events based on date and proximity to specific places—like a hotel, restaurant, or attraction—making it easier to plan experiences around where they’re staying or going.
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