what we do
Our work is Saas – Software as a Service and everything digital
Enhance visitor and guest service experiences. Inspire travelers to discover a new destination – to come back often and stay longer. At its core, dynamic web content optimizes the user experience, which is one of the key things that visitors look for in choosing their preferred destination or brands.
Through our Digital Experience Platform (DXP), we daily deliver dynamic content for Events and Places such as restaurants, shopping attractions, and outdoor actives including a combination of travel planning tools. As a destination marketing company, we recognized the need for content to engage visitors and influence travel.
High-quality content and interactivity will engage visitors. Results? Increased time on page + lower bounce rate = conversion.
We specialize in Software Development, creating unique solutions for the travel industry – delivering measurable results with new and innovative technology and implementing digital marketing strategies. Helping our clients grow their destinations and businesses is what drives our teams’ dedication and commitment to excellence.
Committed to Tourism
“ITI Digital’s Virtual Visitor Center has been a fantastic addition to our website, adding functionality and helpful tools for visitors while eliminating the burden of manually updating information and listings. All of our trip planning tools are seamlessly packaged in one easy to navigate location, and are completely sharable, allowing everyone involved in planning a trip to share information, ideas, and itineraries. The Places feed will replace all of our manually maintained partner listings, eliminating a mountain of work while enabling our partners to have complete control over the information displayed about their unique businesses. The ability to provide a better user experience while streamlining the work of the DMO staff made this a “must-have” for Florida’s Adventure Coast; we’re thrilled with the results and with our experience working with ITI.”
Tammy J. Heon, Manager, Tourism Development
Florida’s Adventure Coast, Brooksville-Weeki WacheeAdventure Coast, FL
“We just launched our calendar, and I’m really pleased with the results. My board was impressed with the number of events we were able to show. One remarked that she thought it was a great value for the money – as a staff person, that’s always nice to hear!”
Amanda Livingston, TMPSmyth County VA
Director of Tourism at Smyth County VA
“As a popular tourist destination with a wide array of events to offer our visitors, event calendar management had become a full-time job. With the help of the ImGoing calendar plugin on our website, ThisIsCooperstown.com has eliminated data entry errors, and most importantly, we now save time and money. My team as well as the businesses the Destination Marketing Corporation represents, love this website feature. It’s easy to install and ITI Digital’s customer service is timely and courteous. Highly recommended!”
Cassandra M. Harrington, Executive DirectorOstego County/Cooperstown, NY
Destination Marketing Corporation for Otsego County, NY. Serving both Otsego and Schoharie County Tourism Promotion.
“I must admit I am a bit biased as I have had the pleasure to work with your company while I was Executive Manager of the Bradenton Area CVB. Working with you during those five and a half years proved to me that your team could do just about anything! Your clientele respect and ability to deliver on deadline proved to me that I would be fortunate to work with you in the future.
Upon arrival at the New Smyrna Beach Area Visitor’s Bureau, we immediately sent out a Request for Qualifications (RSQ) for our responsive website and digital needs. […] Being a governmental division of Volusia County, we poured through the proposals and were happy to have our board unanimously chose ITI-Digital. Our mobile Applications, Website, landing pages, and content management has never been better. What your team has done for our social media platforms in one year has been outstanding. We could not have selected a better company to align with our growing brand. Please let me know if you should need anything else as we are proud to call ITI Digital our partner.”
Debbie Meihls, CDME, Executive DirectorNew Smyrna Beach, FL
Visit New Smyrna Beach, Florida
“The ImGoing SaaS has helped Gaston Tourism better educate visitors about the wide variety of events taking place in our destination. By aggregating real-time data, managed by our partner businesses, we can confidently provide the traveling public with the most recent and accurate event information available. ImGoing allows us to maximize our service delivery to both partners and visitors and we appreciate the great support of the ITI Digital team.
ITI’s website development for Gaston has been a fantastic experience. The team is thorough and forward-thinking. They listened to my needs and provided quality solutions that helped me and my team save valuable time while providing optimal user experiences for our website visitors.”
Michael Applegate, CDME, Director of Travel & TourismGaston County NC
Gaston County Tourism, NC – Gogaston.org
“Our website is cleaner and easier to use because of ITI’s quality work. ITI’s new digital strategies help us build partnerships and boost community involvement. Most of our partners simply can’t afford to have their own websites, so ITI’s website build and content strategy help our stakeholders tell their stories and share their unique message. It also allows them to be an active partner in the region’s tourism marketing efforts, ensuring buy-in and promoting growth.”
Jane Powell, Executive DirectorSantee Cooper Country, SC
Santee Cooper Country, SC Tourism Region
“I can’t stress enough how much we love ITI Digital social media strategy and content. Their team is incredibly thoughtful & don’t miss anything. We appreciate the care they put into our work.”
Becky Wilson, Vice PresidentPerry, GA
Perry Area Convention & Visitors Bureau
“Providing visitors with the best customer service and information is our number one priority. Whether we are doing that face-to-face or in the virtual world, we need the most cutting-edge tools to serve the needs of these potential customers. The Virtual Visitors Center platform gives us the technology to put the most up-to-date information about our tourism businesses in the hands of our visitors, no matter where they are.”
Rosa Lee Jude, DirectorWytheville, VA
Wytheville Convention & Visitors Bureau
“Working with the ITI Digital team has been a wonderful experience. They carry themselves professionally and stand by their product. Our Discover Dahlonega partnership with them this year, helped continue to grow our brand as one of North Georgia’s premier destinations”
Sam McDuffie, Director of Tourism
Dahlonega-Lumpkin Chamber & Visitors BureauDahlonega, GA
“Excited to offer real-time consumer Google Reviews to prospective visitors, on what I know are world-class museums in Cartersville. Pair that with immediate access to nearby restaurants and shops and have the perfect service delivery tool for our guests. Really, really, really like how the ITI Digital SaaS captures local events posted online before we can, keeping our Events page – the page on our website with the most traffic! – more current and populated than it has ever been.”
Ellen Archer, Executive Director
Cartersville-Bartow County Convention & Visitors BureauCartersville-Bartow, GA
“ITI Digital’s automated events calendar has made it quick and easy for us to populate our website with events throughout the county. Managing our events calendar was becoming a large amount of work, and the ITI Digital integration resulted in significant time savings for Visit Loudoun staff. The ITI Digital team was responsive and accommodating in supporting the set-up process [in our Simpleview website], and we are very happy with the end results!”
CRM & Research Analyst
“We continue to enjoy our relationship with ITI Digital and have for several years. The Events Calendar is popular with our visitors and gives them the ability to quickly find out what is happening in the area during their vacations. The content management system is easy to navigate and the accessibility widget is invaluable for our potential guests with disabilities who want to review our content. This widget also assists us in fulfilling the aim of our department and our County to create accessible spaces and content.
ITI Digital recently also produced a wayfinding in-market visitor app for our Corolla destination that is gaining a lot of traction and continues to help improve the visitor experience. I have known Franci Edgerly for many years and she and her team are thoughtful listeners and innovators. Her team has taken ITI Digital products and made the software work for us and not the other way around.”
Tameron T. Kugler, Currituck Travel & Tourism Director
“ITI Digital’s event dashboard has significantly assisted our event search issues. Maintaining events up to date is a challenging tasks in our office, and one in which we always felt behind and out of date. With ITI’s event dashboard we have started closing this gap, it finds most of the events for us and we’re ensured that the description and information is what the tourism partner intended it to be. Our events calendar is more robust, and we’re not constantly on the phone confirming information.”
NY Office of Tourism
“We love the ITI Digital Event Calendar Widget! For years, we struggled to gather local events and manually input them into our destination’s calendar. We tried various methods to collect this event information. We worked to educate groups to submit their own information, patrolled websites, and social media gathering as much information as possible. These methods were extremely time-consuming and sometimes an inaccurate way to gather event information for our calendar. Since utilizing the ITI Digital Event Calendar, our online calendar is robust with a variety of events, up-to-date with the best information available, while being easy and quick to collect.”
Kerrie KuiperFort Dodge Convention & Visitors Bureau
Executive Director at Fort Dodge Convention & Visitors Bureau
“The new website is just what I needed for the county, and more than I expected. We are very happy with it.
I’m working my way through it, with great help from Aline, Peter and the ITI team.”
Mike FarmerHerkimer County, NY
Executive Director at Herkimer County, NY