Engagement Rate on Events Page
51% higher than the overall website avg.
Since 2021, Cayuga County, New York, has used ITI Digital’s Automated Events Calendar to showcase local experiences for visitors across the region. With real-time listings, the county can highlight festivals, performances, and community programs without the burden of extensive research. The efficient approach makes it easy for travelers to plan their trip, while ensuring the website stays current, reliable, and engaging.
Reasons Tour Cayuga Incorporated Automated Content
In partnership with Tour Cayuga's marketing efforts, website visitation and pageviews increased.
12K
Events Calendar Pageviews
(Year: 2024)
+25%
Events Calendar New Visitors
(Year: 2024)
Events Calendar page data engagement compared to the overall website average.
Avg. Session Duration on the Events Calendar Page
3:20 MIN
28% higher than the overall website avg. (Year: 2024)
Engagement Rate on Events calendar Page
85%
51% higher than the overall website avg.(Year: 2024)
Cayuga, NY Destination Website Success Story
Since 2021, Cayuga NY, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.
Automation enabled a 90% reduction in staff research and manual input, while increasing the volume and accuracy of events published to the destination website
The ITI Digital DXP consistently displays higher engagement levels on the website pages it is integrated into, compared to pages with static content.
Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.
Empowers stakeholders: When organizers update events on their preferred platform, the calendar syncs automatically—expanding visibility while keeping partners engaged.
Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
ITI Digital’s event dashboard has significantly assisted our event search issues. Maintaining events up to date is a challenging tasks in our office, and one in which we always felt behind and out of date. With ITI’s event dashboard we have started closing this gap, it finds most of the events for us and we’re ensured that the description and information is what the tourism partner intended it to be. Our events calendar is more robust, and we’re not constantly on the phone confirming information.
