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Case Study

Florida's Adventure Coast

ITI Digital’s DXP Complete Integration

Approved Places

710

Delivered through Automation

Florida’s Adventure Coast – Brooksville-Weeki Wachee leveraged ITI Digital’s automated Events Calendar and Business Listings across multiple pages of their website. By embedding dynamic, locally-driven content throughout the site, they created a more engaging user experience that encourages exploration and repeat visits. This seamless integration not only keeps content fresh and relevant but also drives meaningful interaction across key visitor interests.

OBJECTIVES

Offer relevant content to visitors

Enhance website visitor experience

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Events Calendar Management
  • Content Management: Time-consuming manual sourcing and website input.
  • Difficulty in keeping events listings up-to-date.
  • Challenges in targeting and engaging diverse audience segments.
Keeping Up with Hundreds of Business Listings
  • Inefficient collaboration with local businesses and stakeholders to improve the overall visitor experience.
  • Lack of user-generated content and reviews to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest.

SOLUTIONS

The AI Factor
  • Content Assistant. Our latest enhancements include the integration of AI, which significantly aids content managers in crafting captivating descriptions for individual Business Listings.
Our Super Hero. The DXP Platform.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  • Content Management Control – With access to the DXP – Digital experience Platform DMO staff can edit, approve, and publish business listings directly to the website.

VISITOR WEBSITE METRICS

Overall Website Metrics Compared YOY

+37%

Total Users

+39%

Sessions

WEBSITE ENGAGEMENT METRICS

Avg. Session Durantion on Events Detail Pages

3:23 MIN

174% higher than the overall website avg.

Avg. Session Durantion on Embedded Itineraries Widget Pages

3:46 MIN

205% higher than the overall website avg.

Since 2017, Florida’s Adventure Coast has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.

Automation enabled a 90% reduction in staff research and manual input.

Due to interactive and real-time content strategies, the Florida’s Adventure Coast website has experienced growth in time on page and organic user traffic, reinforcing the destination’s digital marketing efforts.

The ITI Digital DXP, a destination experience platform hosting real-time API interactive content, consistently displays higher engagement levels on the client’s website pages compared to pages with static content.

+1,400

Events Delivered through Automation

Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
 
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.

Our destination website provides site visitors with customized content, fostering engaging and interactive travel research and planning experiences. All information is seamlessly consolidated in one easy-to-navigate location, encouraging sharing of information and ideas and influencing travel to Florida’s Adventure Coast.

Tammy J. Heon,
Tourism Development Manager
Florida’s Adventure Coast, Brooksville-Weeki Wachee.
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