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Case Study

Florida's Adventure Coast

ITI Digital’s DXP Complete Integration

Approved Places

770

Delivered through Automation

Florida’s Adventure Coast – Brooksville-Weeki Wachee leveraged ITI Digital’s fully integrated DXP modules—including the Events Calendar, Business Listings, GPS-enabled Itineraries, and Trip Planner—across multiple pages of their website. By integrating dynamic, real-time content throughout the site, they created a more interactive user experience that increases engagement and SEO performance while reducing manual effort.

OBJECTIVES

Offer relevant content to visitors

Enhance website visitor experience

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Events Calendar Management
  • Time-consuming manual sourcing and website input.
  • Difficulty keeping event listings up to date.
  • Challenges in targeting and engaging diverse audience segments.
Keeping Up with Hundreds of Business Listings
  • Inefficient collaboration with local businesses and stakeholders.
  • Incomplete or outdated information across points of interest.
  • Limited SEO performance due to unstructured or inconsistent content.
Limited Engagement & Trip Planning Tools
  • Lack of interactive features to drive engagement and exploration.
  • No tools to support real-time, personalized trip planning.

SOLUTIONS

Automation & SEO
  • Real-time updates and structured, search-optimized Events and Business Listings improve accuracy, reduce manual work, and increase visibility.
The AI Factor
  • Content Assistant: AI-powered tools help generate engaging, consistent descriptions for Business Listings.
Our Super Hero: The DXP Platform
  • GPS-enabled itineraries and an AI-powered Trip Planner enhance discovery, personalize experiences, and increase on-site engagement.
  • A centralized platform that manages content, data, and interactions beyond a traditional CMS.
  • Content Management Control: DMO staff can edit, approve, and publish content with efficiency.

VISITOR WEBSITE METRICS

In partnership with Florida’s Adventure Coast’s marketing efforts, total sessions and users from organic traffic on the Events Calendar page increased in 2025 compared to the previous year.

+178%

Sessions

+144%

Organic Users

WEBSITE ENGAGEMENT

METRICS

2025 engagement metrics for pages with embedded dynamic, interactive itineraries compared to the overall website average

Engagement Rate

79%

43% higher than the overall website avg.

Avg. Session Durantion on Events Detail Pages

4:19 MIN

223% higher than the overall website avg.

Since 2017, Florida’s Adventure Coast has delivered a real-time, interactive, and dynamic visitor experience powered by ITI Digital’s DXP modules.

Automation enabled a 90% reduction in staff research and manual input. Bulk actions within the dashboard further streamline content management at scale.

Interactive, real-time content strategies have driven increased time on page and organic traffic, strengthening Florida’s Adventure Coast’s digital marketing performance.

The ITI Digital DXP delivers real-time, API-driven interactive content that consistently drives higher engagement compared to static pages.

1707

Events Approved in 2025

Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly.
 
Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.
Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.

Our destination website provides site visitors with customized content, fostering engaging and interactive travel research and planning experiences. All information is seamlessly consolidated in one easy-to-navigate location, encouraging sharing of information and ideas and influencing travel to Florida’s Adventure Coast.

Tammy J. Heon,
Tourism Development Manager
Florida’s Adventure Coast, Brooksville-Weeki Wachee.
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