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Case Study

Montgomery County, VA

ITI Digital’s DXP Itinerary Library

Engagement Rate

88%​

45.2% higher than Previous year avg.​

Montgomery, VA leveraged ITI Digital’s DXP Itinerary Modules and content automation to deliver tailored, engaging visitor experiences. The result: increased website interaction and significant time savings for staff through streamlined content management.

OBJECTIVES

Offer relevant content to visitors

Enhance website visitor experience

Increase website engagement

Streamline processes to save both time and resources

CHALLENGES

Suggested Itineraries
  • Lack of interactive and dynamic content
  • Time-consuming manual sourcing and website input
  • Challenges in targeting and engaging diverse audience segments
  • Incomplete or outdated information about local attractions, landmarks, and points of interest
 

SOLUTIONS

Our Super Hero. The DXP Platform.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.

VISITOR WEBSITE METRICS

Itineraries Library Page - January - December 2024

+93%

Total Users

+81%

Sessions

WEBSITE ENGAGEMENT METRICS

Itineraries Library Page - January - December 2024​

Avg. Session Durantion

2:31 min

60.64% higher than the overall website avg.

Engagement Rate

87.92%

45.2% higher than Previous year avg.

Since 2023, Montgomery County, VA Tourism has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Itinerarires

The ITI Digital’s Itineraries Pages consistently display higher engagement levels on the website pages compared to pages with static content.

ITI Digital delivers real-time updated business listings, enabling the DMO to create curated suggested itineraries that include reviews, hours of operation, and notes between points of interest.

+550

Places Delivered with Automation since March 2023

Offers interactive and dynamic content: Engage visitors with visually rich itineraries and real-time updates tailored to their interests.
Builds brand awareness with a sleek, modern design: A customizable interface reflects your destination’s identity and elevates the visitor experience.

GPS-enabled maps: Help travelers navigate with ease and discover nearby attractions, dining, and experiences in real time.

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