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Case Study

Talbot County, MD

Chooses Efficiency with an Automated Events Calendar & Smart Business Listings

450

Business Listings Delivered through Automation

Talbot County, Maryland has elevated its digital presence by integrating ITI Digital’s Automated Events Calendar and Smart Business Listings throughout key pages of its website. With dynamic, real-time content, visitors now have a more immersive and engaging experience. With automated updates and full editorial control, this time efficient solution keeps content fresh, curated, and relevant, while driving engagement around Talbot County’s top tourism offerings.

Why Talbot County, MD Incorporated Automated Content?

Offer Real-Time and Relevant Content to Visitors

Enhance Website Visitor Experience

Increase Website Engagement

Streamline Processes to Save Time and Resources

CHALLENGES

Events Calendar Management Was Rigid and Limited
  • Content management: time-consuming manual event sourcing and website CMS input.
  • Limited number of events published to the website
  • Difficulty in keeping event listings up-to-date.
  • Challenges in targeting and engaging diverse audience segments.
Keeping Up with Hundreds of Business Listings
  • Inefficient collaboration with local businesses made it difficult to improve the overall online visitor experience as the official destination website.
  • Lack of visitor-driven affirmation content, such as reviews, to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest.

SOLUTIONS

Our Super Hero: The Digital Experience Platform 
  • Automated content delivery for Events and Business Listings, increased volume and quality of content on Talbot’s destination website. 
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  • Content Management Control. With access to the DXP, DMO staff can edit, approve, and publish business listings, maintaining brand voice and preferences.
The AI Factor
  • ITI Digital’s AI Content Assistant significantly aids content managers in crafting captivating descriptions for individual Business Listings or Events.

WEBSITE SUCCESS

In Partnership with Talbot's marketing efforts, website visitation and pageviews increased.

Events Calendar Data from January - June 2025, compared to the previous six months.

+44%

Total Website Visitors

+101%

Calendar PageViews

MORE ENGAGED VISITORS​

AVG. SESSION DURATION ON Events & BUSIness PAGES

2:57 MIN

10% higher than the overall website avg.

ENGAGEMENT RATE on Events & Business Pages

88%

10% higher than the overall website avg.

Talbot County, MD Destination Website Success Story

Since 2024,Talbot County, MD has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.

 Automation enabled a 90% reduction in staff research and manual input, while increasing the volume and accuracy of content published to the destination website.

The ITI Digital DXP consistently displays higher engagement levels on the website pages it is integrated into, compared to pages with static content.

+860

Events

Fresh and Timely Content: The automated calendar ensures events stay current and easy to browse, helping visitors discover what’s happening now and plan their experience with confidence.

Supports Local Partners: As local businesses update their own Google Business details, the DXP syncs automatically, making it simple for partners to gain exposure and stay active in destination promotion.

Boosts engagement: Interactive features and relevant, dynamic content encourage users to explore, interact, and return to the site regularly.