This is Cooperstown

Case Study

Boosts Engagement Through Automated Events & GPS-Enabled Itineraries

Engagement Rate on Events Page

87.9%

42% higher than the overall website avg.

This is Cooperstown has partnered with ITI Digital since 2019 to streamline event management and improve visitor experiences through DXP automation. A custom JSON integration keeps their Simpleview design intact while powering real-time event updates, and the GPS-enabled Itinerary Library offers curated, themed journeys for easy exploration.

Reasons This is Cooperstown, NY Incorporated Automated Content

Offer Real-Time and Relevant Content to Visitors

Enhance Website Visitor Experience

Increase Website Engagement

Streamline Processes to Save Time and Resources

CHALLENGES

Events Calendar Management Was Rigid and Limited

Content management was a time-consuming process with manual event sourcing and required website CMS data entry.
Limited number of events published to the website
Difficulty in keeping event listings up-to-date.
Challenges in targeting and engaging diverse audience segments due to the lack of events promoted.

Limited Tools for Trip Inspiration and Navigation

Without an integrated itinerary solution, visitors had limited ways to explore themed experiences or navigate local points of interest.
This made it difficult to highlight curated experiences and connect visitors with nearby attractions in a meaningful way.

SOLUTIONS

Our Super Hero: The Digital Experience Platform

Automated event delivery powered by ITI Digital’s DXP now drives Cooperstown’s event feed through a custom JSON integration with their Simpleview website, preserving the destination’s unique design and layout. This seamless automation keeps event listings accurate, consistent, and always up to date — without the need for repetitive CMS entry.
Event data also syncs automatically with the WeGoOtsego.com website, expanding visibility and ensuring real-time consistency across both platforms.
The all-in-one powerhouse platform goes beyond a traditional CMS, delivering comprehensive digital experiences across content, data, and interaction.
Cooperstown’s sleek, modern Itinerary Library transforms trip planning into an engaging digital experience. Built within ITI Digital’s DXP, it showcases curated, themed itineraries with interactive maps and GPS-enabled navigation, helping visitors explore local attractions effortlessly and discover new favorites along the way.
The AI Factor: ITI Digital’s AI Content Assistant supports the team in curating compelling descriptions for events and itineraries, ensuring each piece of content aligns with Cooperstown’s storytelling and visitor engagement goals.

WEBSITE SUCCESS

Through a partnership with This is Cooperstown’s marketing efforts, website visitation and pageviews saw measurable growth.

+136K

Events Calendar Page Views
(Jan-Oct 2025)

+27%

Events Calendar Page Sessions
(Jan-Oct 2025 vs. previous period)

MORE ENGAGED VISITORS

Engagement data from pages featuring ITI Digital’s DXP modules on ThisIsCooperstown.com compared to the overall site average.

AVG. SESSION DURATION ON ITINERARY DETAIL PAGES

2:50 MIN

17% higher than the overall website avg.

ENGAGEMENT RATE ON EVENTS CALENDAR PAGE

87.9%

42% higher than the overall website avg.

This is Cooperstown Destination Website Success Story

Since 2019, This is Cooperstown has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.

Automation enabled a 90% reduction in staff research and manual input, while increasing the volume and accuracy of content published to the destination website.

The ITI Digital DXP consistently displays higher engagement levels on the website pages it is integrated into, compared to pages with static content.

Event data from This is Cooperstown’s DXP automatically syncs with the WeGoOtsego.com website, ensuring consistent, real-time updates across both platforms and expanding visibility for local events.

+6,400

Events Delivered Through Automation Since 2019

Automates Event Management: Powered by ITI Digital’s DXP, event updates happen in real time—eliminating manual work while increasing the number and quality of listings featured on the site.

Seamlessly Integrates with Simpleview: A custom JSON feed connects the DXP technology to Cooperstown’s Simpleview website, preserving its unique design while delivering accurate, consistent event data across websites.

Boosts Engagement: Interactive itineraries and dynamic event listings invite visitors to explore Cooperstown’s attractions through a seamless, themed experience that keeps them engaged and coming back for more.