Request Consultation
Case Study

Visit Lubbock, TX

Delivers Visitors a Real-Time, Automated Experience with Events and Business Listings

+1000

Business Listings Generated through Automation

Visit Lubbock enhanced its destination website with ITI Digital’s DXP Events Calendar and Business Listing modules. Integrated seamlessly into their existing site, these AI-powered tools automate content updates and ensure visitors have real-time access to Lubbock’s vibrant events and local businesses. The platform also powers event content for the Lubbock Arts Foundation website, expanding visibility and engagement across the community.

Reasons Lubbock, TX Incorporated Automated Content

Offer Real-Time and Relevant Content to Visitors

Enhance Website Visitor Experience

Increase Website Engagement

Streamline Processes to Save Time and Resources

CHALLENGES

Events Calendar Management Was Rigid and Limited
  • Content management was a time-consuming process with manual event sourcing and required website CMS data entry.
  • Limited number of events published to the website
  • Difficulty in keeping event listings up-to-date.
  • Challenges in targeting and engaging diverse audience segments due to the lack of events promoted.
 
Keeping Up with Hundreds of Business Listings Was Time-Consuming
  • Dependency on collaboration with local businesses made it difficult to improve the overall online visitor experience as the official destination website.
  • Lack of visitor-driven affirmation content, such as reviews, to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest, including phone numbers and images.

SOLUTIONS

Our Super Hero: The Digital Experience Platform 
  • Automated content delivery for Events and Business Listings, increased volume and quality of content on Visit Lubbock, TX’s websites. 
  • Event data from Visit Lubbock’s DXP also syncs automatically with the Lubbock Arts Foundation website, ensuring consistent, real-time updates across both platforms and expanding exposure for local events.
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  • Publishing to both websites, these solutions streamlined content management for chamber staff who had to maintain both Chamber and Destination resources. 
  • Content Management Control. With access to the DXP, DMO staff can edit, approve, and publish business listings, ensuring consistency with brand voice and preferences.
  • The AI Factor. ITI Digital’s AI Content Assistant significantly aids content managers in crafting captivating descriptions for individual Business Listings or Events.
 

WEBSITE SUCCESS

In partnership with Visit Lubbock’s marketing efforts, website pageviews increased.

189K

Events Calendar Page Views
(2025)

107K

Business Listing Page Views
(2025)

MORE ENGAGED VISITORS​

Engagement data from pages featuring ITI Digital’s DXP modules on VisitLubbock.org compared to the overall site average.

ENGAGEMENT RATE ON EVENT DETAIL PAGES

95.5%

113% higher than the overall website avg.

ENGAGEMENT RATE ON PLACE DETAIL PAGES

95.2%

112% higher tthan the overall website avg.

Visit Lubbock, TX Destination Website Success Story

Since 2024, Visit Lubbock, TX, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.

Automation enabled a 90% reduction in staff research and manual input, while increasing the volume and accuracy of content published to the destination website.

The ITI Digital DXP consistently displays higher engagement levels on the website pages it is integrated into, compared to pages with static content.

Event data from Visit Lubbock’s DXP automatically syncs with the Lubbock Arts Foundation website, ensuring consistent, real-time updates across both platforms and expanding exposure for local events.

+1000

Events Delivered through Automation

Boosts engagement: Interactive features and rich, dynamic content encourage users to explore, interact, and return to the site regularly..

Empowers stakeholders: When local businesses update events on their preferred platform, the calendar reflects it automatically, making it easy for partners to boost visibility and stay involved.

Relevant and timely content: The calendar keeps event listings fresh and up-to-date, helping visitors discover what’s happening now and plan ahead with ease.