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Case Study

Yates County, NY

Connects Community & Visitors with Automated Events Calendar and Smart Business Listings

350

Business Listings Generated through Automation

Since 2022, Yates County, NY, has been enhancing its digital presence with ITI Digital’s Events Calendar and Smart Business Listings integrated across two key websites. On the Yates County Chamber of Commerce site, an automated calendar now keeps the community connected with real-time events, while Finger Lakes Countrysides showcases local attractions through dynamic, smart listings tailored for visitors.

Reasons Yates County, NY Incorporated Automated Content

Offer Real-Time and Relevant Content to Visitors

Enhance Website Visitor Experience

Increase Website Engagement

Streamline Processes to Save Time and Resources

CHALLENGES

Events Calendar Management Was Rigid and Limited
  • Content management was a time-consuming process with manual event sourcing and required website CMS data entry.
  • Limited number of events published to the website
  • Difficulty in keeping event listings up-to-date.
  • Challenges in targeting and engaging diverse audience segments due to the lack of events promoted.
 
Keeping Up with Hundreds of Business Listings Was Time-Consuming
  • Dependency on collaboration with local businesses made it difficult to improve the overall online visitor experience as the official destination website.
  • Lack of visitor-driven affirmation content, such as reviews, to enhance place authenticity.
  • Incomplete or outdated information about local attractions, landmarks, and points of interest, including phone numbers and images.

SOLUTIONS

Our Super Hero: The Digital Experience Platform 
  • Automated content delivery for Events and Business Listings, increased volume and quality of content on Yates County’s websites. 
  • The powerhouse platform surpasses a traditional CMS, managing comprehensive digital experiences including content, data, and interaction.
  • Publishing to both websites, these solutions streamlined content management for chamber staff who had to maintain both Chamber and Destination resources. 
  • Content Management Control. With access to the DXP, DMO staff can edit, approve, and publish business listings, ensuring consistency with brand voice and preferences.
  • The AI Factor. ITI Digital’s AI Content Assistant significantly aids content managers in crafting captivating descriptions for individual Business Listings or Events.
 

WEBSITE SUCCESS

In partnership with Yates County’s marketing efforts, organic traffic and engagement on the Business Listings pages in 2026 to date on FingerLakesCountrysides.com

93%

Engagement Rate
86% higher than the overall site average

2.4K

Business Listing Organic Users

MORE ENGAGED VISITORS​

Events Calendar engagement data on YatesNY.com in 2026 to date.

Avg. Session Duration on the Events Calendar Page

2:49

30% higher than the overall website avg.

Engagement Rate on Events Page

75%

79% higher than the overall website avg.

Yates County, NY Destination Website Success Story

Since 2022, Yates, NY, has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s DXP modules.

Automation enabled a 90% reduction in staff research and manual input, while increasing the volume and accuracy of content published to the destination website.

The ITI Digital DXP consistently displays higher engagement levels on the website pages it is integrated into, compared to pages with static content.

4,600

in 2025

Fresh and Timely Content: The automated calendar ensures events stay current and easy to browse, helping visitors discover what’s happening now and plan their experience with confidence.

Supports Local Partners: As local businesses update their own Google Business details, the DXP syncs automatically, making it simple for partners to gain exposure and stay active in destination promotion.

Boosts engagement: Interactive features and relevant, dynamic content encourage users to explore, interact, and return to the site regularly.