Engagement Rate
on Business Listings detail pages
Yazoo County, MS elevated its visitor experience with ITI Digital’s Trip Planner and Smart Business Listings. By offering tailored itineraries based on traveler interests and providing up-to-date information on local places, the destination delivers a more personalized and interactive way to explore. These tools not only boost engagement but also improve SEO visibility and encourage deeper discovery of local attractions—all with minimal effort from the tourism team.
OBJECTIVES
In partnership with Yazoo County's marketing efforts, Total Sessions and Average Duration on the Business Listing pages in 2026 to date.
3:17
Average Session Duration
343
Sessions
Since 2022, Yazoo County, MS has been providing visitors with a real-time, interactive, and dynamic experience through ITI Digital’s Itinerarires.
The website has witnessed elevated levels of user engagement on pages featuring ITI Digital’s DXP modules compared to static content pages.
ITI Digital delivers business listings that are updated in real-time allowing the website user to create customized trips. The source of points of interest in the Google Places API.
Because of the automatic delivery, we easily find businesses we may not have even known about. All we have to do is organize them based on their brand. Having the Trip Planner module makes it easier for people to navigate through what Yazoo County has to offer.
