FOR IMMEDIATE RELEASE
February 19, 2024
Contact: (912) 250-2689
iti-digital.com/contact-us
What’s New: ITI Digital Enhances their SaaS DXP Platform with AI for Dynamic Place and Event Descriptions
ITI Digital has introduced an innovative update to its Digital Experience Platform (DXP), within its daily events and business listings content modules. This update incorporates artificial intelligence (AI) to generate detailed and captivating descriptions for businesses such as hotels, restaurants, attractions, shopping, and the daily Events Calendar. By automating the generation of descriptions, ITI Digital empowers Destination Management Organizations (DMOs) to focus on their core mission: promoting their destinations effectively and efficiently.
Transforming Events and Business Listings Descriptions with AI
The new ‘AI Content Assistant’ feature within ITI Digital’s DXP provides a triple-tiered option for each listing and event, crafting a choice of one of three unique, engaging descriptions. This variety ensures that content captures the essence of each destination and appeals to a diverse audience. Before this innovation, DMOs relied heavily on stakeholders to supply their descriptions or had to invest significant resources in content creation. Now, with just a few clicks, DMOs can select and publish these AI-generated descriptions, reducing effort and overhead while enhancing the overall user experience.
Value for DMOs and their Stakeholders
The introduction of AI-generated descriptions presents multiple benefits:
- Increased Efficiency. DMOs can swiftly populate their platforms with rich, informative content, reducing the time and effort previously required for manual writing.
- Enhanced Engagement: By offering varied and compelling descriptions, potential visitors receive a more dynamic and enticing overview of what to expect, driving interest and decision-making.
- SEO Improvement: Regularly updated, unique content significantly contributes to SEO performance, ensuring that DMOs and their stakeholders gain higher visibility online.
- Maximized Subscription Value: This feature further allows DMOs to leverage their ITI Digital subscription, offering added value through superior content capabilities.
Another Step Forward for DMOs
The AI enhancement to ITI Digital’s DXP platform represents a technological advancement and a strategic tool for DMOs to create engaging and action-driven descriptions for Business Listings and Daily Events. Alleviating the dependency on stakeholders to write the descriptions or for the DMO to invest the time to write each description.
This advancement signifies a leap in how Destination Marketing Organizations (DMOs) can promote their stakeholders’ offerings, improving visibility and engagement. This update reaffirms ITI Digital’s commitment to using cutting-edge technology to address the evolving needs of the travel industry, driving both user engagement and destination growth.
Control in the Hands of DMOs
While AI assists in creating rich, vibrant descriptions, the power of final content approval lies firmly with the DMOs. This ensures that the unique brand voice and accuracy of information are maintained, aligning with the DMOs’ strategic objectives and the authentic representation of the destination.
Descriptions created through ITI Digital’s new AI Content Assistant feature
A Commitment to Innovation
“Integrating AI into our DXP Places & Events Calendar modules is a testament to ITI Digital’s commitment to leveraging cutting-edge technology to solve real-world challenges in the travel industry,” said Franci Edgerly, CEO of ITI Digital. “By providing DMOs with powerful tools to create compelling content, we are not only enhancing the travel planning experience for users but also supporting the economic growth of destinations worldwide.”
About ITI Digital
ITI Digital is at the forefront of the travel industry, providing a suite of SaaS solutions to empower travel businesses and DMOs. With a focus on innovation and excellence, ITI Digital’s products, including its revolutionary Digital Experience Platform, are reshaping how destinations are marketed and experienced by travelers globally.
For further information, please contact ITI Digital.
(912) 250-2689
