What is a DXP?

The ITI Digital DXP is a platform that powers personalized, cross-channel digital experiences. We create unmatched personalized customer engagement with content – such as Events, Images, Business listings, Reviews, and Instagram UGC. This content is delivered via API and other sources from Google, Facebook, Instagram, Eventbrite, etc., to the ITI Digital Experience Platform. From the DXP, the content is edited (if needed,) approved, and published to the website.

Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. DXPs provide an architecture for companies to digitize business operations, deliver connected customer experiences, and gather actionable customer insight.

Key Features of ITI Digital DXP

1.We deliver dynamic content for your business listings and events pages with the option of Instagram User-Generated content and libraries.
2.The software has the flexibility that allows DMOs to edit and add content manually.
3.Stakeholders can submit events and Places for approval before publishing them to the website.
4.The data feeds are customizable.

The Power of Dynamic Content

What is dynamic content on a website?

Dynamic content is any digital or online content that changes based on data, user behavior and preferences.

Why Search Engines Values Dynamic Content?

Google has been ranking those sites that present an excellent navigation experience more highly. In other words, dynamic content has a greater chance to stand out on the Internet. We cannot fail to consider that dynamic content is also much more interesting for the user.

Increased Relevancy

Customers judge your webpage in less than a second. Therefore, presenting relevant content is crucial to decreasing bounce rates and increasing conversions.