Powerful visuals that tell your destination story.
Consumer-generated content is the digital version of word-of-mouth marketing. Marketers used to include room for word-of-mouth strategies. Today, those tactics are all social- as a friend of a friend’s #foodie post on Instagram is more valued than a dated 5-star review at the bottom of a webpage. In fact, 92% of consumers trust content and recommendations that come from peers over any other form of marketing.