Covid-19
Destination
Recovery Campaign
A new marketing strategy powered by interactive content.
We are offering a strategy that helps deliver visitors to your destination and support your local businesses.
Why Now?
Create a Destination Experience
Our campaign includes content and travel tools – going beyond traditional Search Engine Marketing or Paid Media campaigns. This campaign is designed to connect with the rationale – the reason to travel – and emotional – highlighting the key tourism features of the destination – aspects of the traveler’s decision.
Wise Travel = Safe Travel.
The Covid-19 Recovery Campaign Strategy
The COVID-19 pandemic has changed travel behavior forever. With this campaign key features, you can address their needs and inspire travel.
- Virtual tour of the destination: GPS-enabled itineraries with images, business reviews, and nearby places
- Travel Articles created by our talented editorial team
- Start dreaming: A travel planner that helps visitors plan your dream trip
- Brand-specific landing pages for your website
- Paid campaign on social channels and search engines
3-Month Period
Destination Assets:
-
- Three theme-based articles (700-800 words) written by our editorial team.
- Three GPS-enabled itineraries related to the article topics e.g. if the article is about “outdoors” the itineraries will reflect these tourism assets. ITI Digital will create the itinerary. DMO to provide ITI with up to ten points of interest per itinerary.
- Three UGC libraries related to the article topics
Promotion: 3-Month Campaign Deliverables
Expected Results: 3,000 new website visitors/month
-
- Digital Advertising:
- 3 Google Ads campaigns, being one campaign per month focusing on each travel article topic. Total of 15 Display Network unique ads
- Distribution of articles on our PPC Network
- 3 Facebook/Instagram Ads – one per campaign topic
- One Email campaign to our database promoting the three topics of the campaign – 60,000 lifestyle/travel consumers
- Digital Advertising:
6-Month Period
Destination Assets:
-
- Three theme-based articles (700-800 words) written by our editorial team.
- Three GPS-enabled itineraries related to the article topics e.g. if the article is about “outdoors” the itineraries will reflect these tourism assets. ITI Digital will create the itinerary. DMO to provide ITI with up to ten points of interest per itinerary.
- Three UGC libraries related to the article topics
Promotion: 6-Month Campaign Deliverables
Expected Results: 3,000 new website visitors/month
-
- Digital Advertising:
- 6 Google Ads campaigns, being one campaign per month focusing on each travel article topic. Total of 15 Display Network unique ads
- Distribution of articles on our PPC Network
- 6 Facebook/Instagram Ads – one per campaign topic
- Two Email campaign to our database promoting the three topics of the campaign – 60,000 lifestyle/travel consumers
- Digital Advertising:
Ready to get started?
Our ITI Digital experts are available for a conversation and to show all travel tools and discuss the campaign goals. Pick a date in our calendar that works best for you.