The SEO Impact of Promoting Up-to-date Events and Business Listings on the DMO Website

Visit New Smyrna Beach is the tourism authority promoting five communities along Florida’s East Coast. In the past years, their team has chosen to automate the events calendar content, as well as their business listings, such as restaurants, hotels, and more. Through our Digital Experience Platform, Visit NSB is now able to offer visitors to their site real-time and engaging information – multiple images, Google Reviews, and more events than ever before.

This case study shares valuable insight into the measurable impact of these content modules.


  • Achieving Destination Goals Together

    “I must admit I am a bit biased as I have had the pleasure to work with your company while I was Executive Manager of the Bradenton Area CVB. Working with you during those five and a half years proved to me that your team could do just about anything! Your clientele’s respect and ability to deliver on deadline proved to me that I would be fortunate to work with you in the future.

    Upon arrival at the New Smyrna Beach Area Visitor’s Bureau, we immediately sent out a Request for Qualifications (RSQ) for our responsive website and digital needs. […] Being a governmental division of Volusia County, we poured through the proposals and were happy to have our board unanimously choose ITI-Digital. Our mobile Applications, Website, landing pages, and content management have never been better. What your team has done for our social media platforms in one year has been outstanding. We could not have selected a better company to align with our growing brand. Please let me know if you should need anything else as we are proud to call ITI Digital our partner.”

    Debbie Meihls, CDME, Executive Director

    Visit New Smyrna Beach, Florida Visitors Bureau

Step Into The Future

Schedule a free digital consultation with ITI Digital to review technology solutions, automated, and dynamic content strategies, and travel tools. Prior to the call, we will send you a short survey that will allow us to understand your priorities and goals. This survey will enable us to create a customized digital solution to accomplish your goals.

We will give you feedback on your website during the call, including suggestions that will improve your SEO. We will review new technology that will engage your target audiences, influence travel to your destination, and help your community grow through tourism development.

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