Case Study:
New Smyrna Beach, FL
New Smyrna Beach is a city in Volusia County, Florida, United States, located on the central east coast of the state, bordering the Atlantic Ocean. This innovative Visitors Bureau integrated ITI Digital’s automated web content more than four years ago, providing us with good data on the impacts of dynamic, accurate web content.
Events Calendar Content That Works
New Smyrna Beach’s event calendar views increased more than 34%.
The calendar’s bounce rate decreased by more than 26%.
The number of page exits decreased by more than 25%, demonstrating that visitors explored the site in more depth due to the added content.
Support Partners: Dining Page Results
New Smyrna Beach’s results for the dining page were even more dramatic. In a year when restaurants struggled to get customers (and attention) the 2020 data for New Smyrna beach was impressive:
The restaurant page received more than 52% more views than in 2019. The bounce rate decreased by more than 87%. Page exits were reduced by more than 51%.
Wik’d Reel
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