Dahlonega, Georgia
Case Study
Site of the first major U.S. Gold Rush and the Heart of Georgia Wine Country, Dahlonega, Georgia offers an authentic mountain getaway only an hour north of Atlanta. Nestled in the foothills of the Blue Ridge Mountains, Dahlonega offers expansive mountain vistas, roaring waterfalls, bubbling streams, postcard-worthy wineries, and an abundance of entertainment options.
The two-month campaign ran from March 15 – May 15. The impressive results speak for themselves:
- Total New Visitors to Dahlonega’s website were 11,234 (60.4% above the campaign goal of 7,000 visitors)
- Campaign visitors’ Time on Page was 2:59 vs. an average visitor time of 1:19. Campaign visitors spent 127% more time on page.
- Google Ads/Content marketing impressions totaled 1,411,800 vs. a goal of 300,000, more than 370% above the project goal.
- Facebook/Instagram paid reach totaled 34,074 vs. a project goal of 20,000. The campaign surpassed the target by more than 70%.
ITI Digital’s 2-month campaign for Dahlonega, Georgia was a tremendous success when viewed by any metric you choose. Contact us at partners@iti-digital.com and visit our website (www.iti-digital.com) to learn more about how we can deliver proven results for your destination.
Proven experience and happy clients.
Schedule a free consultation.
Our ITI Digital experts are available for a conversation and to consult on the next digital strategies for your destination. Pick a date in our calendar that works best for you.