Visit New Smyrna Beach Website Content Strategy Case Study

For the long-term effects of ITI’s content widgets, we can look at New Smyrna Beach, FL. New Smyrna Beach is a city in Volusia County, Florida, located on the central east coast of the state, bordering the Atlantic Ocean. New Smyrna Beach enjoys the benefits of being an oceanfront destination.

This innovative Visitors Bureau integrated ITI Digital’s automated web content more than four years ago, providing us with valuable data on the impacts of dynamic, accurate web content.

  • New Smyrna Beach’s event calendar views increased more than 34%.
  • The calendar’s bounce rate decreased by more than 26%.
  • The number of page exits decreased by more than 25%, demonstrating that visitors explored the site in more depth due to the added content.
New Smyrna Beach’s results for the dining page were even more dramatic. In a year when restaurants struggled to get customers (and attention), the 2020 data for New Smyrna beach was impressive:

  • The restaurant page received more than 52% more views than in 2019.
  • The bounce rate decreased by more than 87%.
  • Page exits were reduced by more than 51%.

This case study shows us the importance of automated, accurate, and dynamic website content. Fresh content kept visitors coming back to the site and enticed them to dive deeper into what the destination has to offer.

For more information about ITI Digital’s suite of website content solutions, visit or contact us at

Proven experience and happy clients.

  • “I must admit I am a bit biased as I have had the pleasure to work with your company while I was Executive Manager of the Bradenton Area CVB. Working with you during those five and a half years proved to me that your team could do just about anything! Your clientele respect and ability to deliver on deadline proved to me that I would be fortunate to work with you in the future.

    Upon arrival at the New Smyrna Beach Area Visitor’s Bureau, we immediately sent out a Request for Qualifications (RSQ) for our responsive website and digital needs. […] Being a governmental division of Volusia County, we poured through the proposals and were happy to have our board unanimously chose ITI-Digital. Our mobile Applications, Website, landing pages, and content management has never been better. What your team has done for our social media platforms in one year has been outstanding. We could not have selected a better company to align with our growing brand. Please let me know if you should need anything else as we are proud to call ITI Digital our partner.”

    Debbie Meihls, CDME, Executive Director
    Visit New Smyrna Beach, Florida

    New Smyrna Beach, FL

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