Florida’s
Adventure
Coast
Florida’s Adventure Coast
Centered on Brooksville, Florida’s Adventure Coast is a wonderland of outdoor amenities, active family fun, centuries of history, Southern hospitality, and vibrant local color.
A client of ITI Digital, Florida’s Adventure Coast conducted a campaign to drive visitors to their website via content marketing and Google ads. The campaign lasted the months of February and March 2021. The results of the two month-long campaign were amazing:
- Total new visitors to Florida’s Adventure Coast website were 13,772. The target number of new visitors was 4,000. The campaign delivered 244 percent more visitors than targeted, a fantastic outcome.
- Ad impressions for the two-month period totaled 534,328. This was a 78.1 percent increase over the campaign goal of 300,000.
- Total ad clicks for the campaign was 11,165. The click-through rate of 2 percent is more than 300 percent above the industry average.
By any metric, ITI Digital’s 2-month campaign for Florida’s Adventure Coast was a tremendous success. For more information about ITI Digital’s marketing campaigns and our suite of website content solutions, visit www.iti-digital.com or contact us at partners@iti-digital.com.